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Will the NBN simply involve one monopoly supplanting another?
The establishment of an NBN, as currently proposed, creates a legitimate concern: will Australia supplant one great big monopoly with another great big monopoly? If the controlling body of the NBN displays monopolistic tendencies in pricing and management (which it may have to do given the proposed level of investment), then what benefits will we really be creating?
Don’t get nabbed! How to take control of your banking.
The recent problems experienced by one of Australia’s top four banks shows just how much people rely on their money ‘being there’ when they want it. This problem could have occurred at any of the financial institutions (and will surely happen again). So, how do you protect yourself from banking blunders like this?
Is it rude to use Facebook as a lead generation tool?
I have lost count of the number of times my friends, colleagues, and business partners have made the statement, “Facebook is personal. It is not for B2B! Try LinkedIn.” I understand their sentiment. Since its inception, Facebook has always been an intimate space reserved for friends and family, or very close professional associates. But it doesn’t have to be that way.
What is inbound marketing? Ask Kramer. Giddyup!
If you’re a Seinfeld fan, you will remember the demented antics of the bedeviling Kramer with his catch phrase, “Giddyup!” (as in, quicken the pace, quit hesitating and dare yourself to put all that you have into it). In today’s marketing world, marketers have more incentive than ever to dare themselves. It’s called inbound marketing.
Do you write for search engines or for people?
You’ll hear plenty of SEO specialists and your friendly neighbourhood search engine hobbyists touting the phrase, “Write for people, not search engines”. What a load of crock. What’s the point of writing for visitors if you have none?
With the NBN, deregulation begins now
The National Broadband Network has been heralded as a groundbreaking advance but has also raised concerns that it will create just another monopoly. In this first of two parts, Tony Simmons argues that the NBN can at last bring to Australian telecommunications a genuine opportunity for competition and growth… provided we learn from past.
Seven ways to reduce overheads (because money doesn’t grow on trees, you know)
Remember when your parents said, “Money doesn’t grow on trees” or “A penny saved is a penny earned”? Employees and business owners need to re-visit these old truisms. Carelessness, complacency and failing to ask the right questions of staff and customers has resulted in Australian companies paying dearly in both time and money, according to Catherine DeVrye.
Three ways retailers should use mobile to attract customers this holiday shopping season
Have your competitors already started singing ‘Tis the Season’ to woo customers? As the battle for shoppers heats up, there’s a better way for retailers to give themselves an added advantage: attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs. Nishma Shah explains three simple methods for targeting mobile users.
How much is your business worth: valuations based on assets versus cash flow [Part 2 of 3]
Last week, Kevin Lovewell emphasised the importance of undergoing a business valuation, noting how the large share of business value today is based on intangibles off the balance sheet. Here in Part Two, he reviews the specific methods for performing a valuation based on one of two measurements: the physical assets of the company and the cash flows the company provides to the owners.
If these six phrases sound familiar, SEO is not for you.
One of the most misunderstood areas of online marketing is Search Engine Optimisation (SEO). The main aim of SEO is often forgotten: to build traffic from your target audience and increase action on your website. If you understand this, you’re off to a good start. But if your attitude is, “I want to rank first NOW!” you may want to quit while you’re ahead.
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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