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Five marketing activities you should quit doing immediately

Are you sitting at your computer wondering where your marketing dollars went? You’re not alone. Many business owners start marketing plans with grand ambitions, then quickly lose track of what’s been spent where, with what, if any, return.

Before you launch that awesome iPhone app, make sure you've understood your legal obligations...

So, you have a great a great idea for an iPhone application. All you want to do then is get on with it and ace your rivals. Not that fast. You might be better off thinking through the entire gamut of consequences — most of all the legal ones that could haunt you for years.

Million dollar business secrets: Lessons from The Voice

Think that a reality show has nothing to do with business? Think again. I don't know about you, but I'm hooked on The Voice. With other talent’ programmes delivering pretty much the same old format, The Voice has a positive new take that’s proving a ratings winner for the networks.

Six hard questions that will make you find direction in life

Without having clearly-defined goals, the chances of living the life you deserve are not in your favour. Do some serious navel gazing and then, you need to ask yourself a few powerful questions. What are the chances of achieving your goals if you have not set them?

Six things every business must include in their strategy if they want to be...

People are at the centre of almost every business. Customers, shareholders, staff and other stakeholders are increasingly talking to one another. Lately, their conversations increasingly are taking place online and even more so on social media platforms. So, whether you like it or not, you are in a social media business.

The Top 11 rules to make you a master of your own finances

I believe there is no decision more important than to take charge of your own financial future. We live in a country of opportunity and yet most Australians are buried in credit card debt, car loan debt, personal debt and other debt. Don’t get me wrong, debt is not a bad thing per se, but there’s good debt and bad debt.

Stop undermining your own business. Why discounting is a bad idea

Do you cut prices, and give up your margin, because you don’t know how to say ‘no’?  If you do, it’s time you realise that it is no good for anyone — not you, your customer or the industry. 

Three years building it, three days to close it. How I made the decision...

Two months ago, I made one of the hardest decisions in my life. I decided to shut down my startup business, Skimp. It took me three years to build the business. In the end, it took me just three days to close it.

Three things women say that are annoying

“Things just fell into place” “I guess I was due a turn” “I've been lucky” Rubbish. You make your own luck. Preparation and hard work is what will put you in the right place to experience ‘luck’ and bring new opportunities.

Busting the top 5 myths & misconceptions of VoIP telephony

With NBN on the horizon, there has been an increase in businesses looking to take the ‘virtual leap’ towards high-quality, feature-rich IP voice solutions, commonly called VoIP (Voice over IP) or hosted/virtual PBX. There are other options to the traditional landline for business telephony.

I’m not a pilot, so stop asking me to the fly the plane! Why...

A trend appears to be emerging in the world of digital marketing. There is an increasingly common expectation that marketers should be able to code. Yet, coders are not expected to be able to market or do sales. Why are companies trying to turn marketers into generalists?

The Web Mantra: Usability, usability and usability

Consultants will advise you on how to build a good website, but few will dwell on what not to do. Here is the bad stuff you want to avoid at all costs. In the online world, all that matters is usability, usability and usability.

Why consumers are leading the mobile revolution

Almost four out of five Australian businesses don’t have mobile friendly websites. This means that, even if they do advertise on phones, their customers won’t have an optimised website.

The world belongs to the askers. Don’t believe me? Well, I have six questions...

Advanced Selling Strategies author Brian Tracey said: “The world belongs to the askers.” The habit of asking must be developed, not only in daily life, but also in business activities. Here are just some of the wonderful things you can achieve in business if you dare to ask. Chicken?

The four-second question that will double the value (and visibility) of your business

Businesses make this mistake time and time again: their customers buy from them but they never get their details. Then they just sit around and hope and pray that they will remember them...that somehow the "exceptional" service they have offered will keep them coming back for more.

What to look for when selecting a security provider

The volume of security companies in the market place competing for your business is almost over-whelming. Add to this the fact that all of them promise to deliver the ‘best service ever’ at the most competitive rates and by the most experienced people in the industry and you’re left playing a game of eenie meenie miney mo.

Should we be encouraging teenagers to bootleg homebrew in their lunch breaks?

The only time I was ever grounded by my parents was in high school – my mother had discovered a wad of hundreds of dollars in cold hard cash in my top draw and had assumed what all mothers fear most: that I was developing an expensive heroin addiction in my spare time. Of course, my mother didn’t believe my excuse – that I was providing financial backing for my friend’s start-up ebay business; because everyone knows 15-year-old high-school students could not possibly start their own business. Right?

Successful business management is all about marketing, marketing and more marketing. (Three tips and...

If property investment is all about location, location and location, successful business management is all about marketing, marketing and marketing. One of the most common causes of business failures is a failure to understand all there is to know about the market and the potential customer. Entrepreneurs need to gain this knowledge even before developing a product or service. Here are three marketing questions you should ask yourself and answer to succeed in business.

Why is my company worth more than nothing?

Valuation of an early-stage venture can set you on the right path for future success. Most entrepreneurs rocking the pre-revenue stage base their valuation on Discounted Cash Flow, Net Present Value, or using the early valuation of more successful companies deemed to be comparable.

Leadership Lessons from the War on Terror: Boardroom or battlefield, the fundamentals don’t change....

Whatever your politics on the war in Afghanistan, there is no question that Retired US General Stanley McChrystal was, and remains, a very successful leader. He reveals, in this TED talk, uncommon insight into the realities of modern leadership. Boardroom or battlefield, some things remain the same regardless of the setting.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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