Anthill Magazine

Garry and Leon talk with Mark Koronczyk, founder and CEO of successful food outlet Lord Of The Fries. Originating in a van, the Lord has grown into five store locations in the Melbourne area. The chain emphasizes fresh ingredients with an all-vegetarian menu that features soy protein hamburgers and, of course, its signature European-style hot chips.

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When my friend convinced me I should join him in the Startup Hackathon – an event where mostly everyone involved is awake for the majority of a 48 hour period and creates a startup with a real product – I did not know what to expect.

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I’ve met many business professionals frazzled by the sales process. Normally a pillar of strength, smarts and savvy, they hear the word ‘sell’ and their palms start to sweat. Unfortunately, selling has to battle decades’ worth of bad PR to become a valued tool in most professionals’ arsenal. Far from instilling fear, it should be the basis of engaging discussions regarding the activities, processes and behaviours required to sell.

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Multinational corporations (MNCs) have a pivotal role to play in promoting well-being and equity in our society. There are several types of ‘role’ and ‘scope’ that MNCs can play in conjunction with various local and international organisations such as local government, the UN agencies and NGOs in the host countries, and local social groups. One of the most prominent contributions from MNCs to the host countries is corporate social responsibility (CSR).

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Online marketing has become a necessary part of every businesses marketing plan. Given its importance, it is critical that planning and research goes into your online marketing campaign, and your business is represented in a way that is consistent with its offline identity. Here are five tips to help drive a successful campaign.

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Abigail Forsyth is the founder of KeepCup, a company that sells reusable plastic coffee mugs as eco-friendly alternatives to paper cups. In this podcast, she talks to Garry and Leon about winning the endorsements of baristas, selling to corporates around the world, and how to sell the message behind the product itself.

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I’ve been part of many business turnarounds in my career. In all situations, I’ve noted the errors consistently made by sales management — all of which negatively impact team morale and sales – which I now refer to as the seven deadly sins.

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The journey for Sydney entrepreneur Mark Pracy, now owner of Australia’s largest Jet Ride experience, all started in the Hunter Valley where he provided his services to international superstars, such as Eric Clapton, Alicia Keys, John Mellencamp, Cheryl Crow and many more. From there, he seized his opportunity and capitalised on a gap in the marketplace by making it affordable for average day Australians to experience a ride in a Jet Fighter. In this Q&A interview with Alex Pirouz, Pracy discusses the importance of customer service, how marketing has shifted as a result of social media and the information age and why working with the right staff is absolutely critical to the success of any business.

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The Bugatti Veyron costs $2.4 million and has a top speed of 253 miles per hour. The driver need only watch one gauge — the rev counter which is a leading indicator for both risk and speed. As a business owner, are you focused on the few leading indicators that matter?

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Financial markets are in turmoil again. But it would be dumber still for entrepreneurs not to keep their eyes open to emerging new opportunities. Remember, some of today’s best companies – think Google, for one – were built during a recession. So, for those who will not be swayed by the doom-sayers, here are seven steps to turn adversity into, perhaps, an once-in-a-lifetime opportunity.

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