Paul Ryan
Latest Posts
No one cares about you! Godin delivers some vital, unvarnished truth
The masses are turned on, tuned in and… thinking entirely of themselves. Seth Godin provides an important reality check for marketeers and businesses when considering exploring and exploiting the mass market appeal of modern media channels.
Michael Hewitt-Gleeson, School of Thinking
He worked with Edward De Bono teaching people to think, but Michael Hewitt-Gleeson has moved on from selling hats. He studied under George Gallup, but is now creating, rather than measuring, ‘word of mouth’. He is a bestselling author, public speaker and ‘paradigm-shifter’. This month, we honour Michael Hewitt-Gleeson as ‘The Anthillian’.
Thank you for smoking (eh-hem)
Getting ready for work this morning, I was fortunate enough to catch this shard of radio gold: ABC News Radio’s Marius Benson interviewing Imperial Tobacco Australia spokesperson Cathy Keogh about the Rudd Government’s plan to mandate plain packaging on all cigarette packets sold in Australia.
Check out the new Twitter list of Anthill contributors
Anthill Magazine (in both its print and digital incarnations) has always had a rich and varied group of editorial contributors. In light of Twitter’s newish lists feature – which allows users to compile and/or follow curated lists of Twitter users – we thought it was worth creating a list containing all of Anthill’s regular contributors who are active on Twitter.
Rad BMX eBay listing reveals the power of a pithy sales pitch
If you’ve ever doubted the capacity of savvy marketing to transform an average product into the must-have slice of cool, check out this brilliant eBay campaign from early 2009.
The latest hot trend in social media: leaving it
It is perhaps inevitable then that the rise of social media has been accompanied by a counter-trend towards users abandoning it. Last year, when Twitter was the hot breakout platform, research revealed that 60% of Twitter users quit within the first month. Of course, that group was dominated by tyre-kickers, but it serves to demonstrate that people will only commit time to activities they think will return them a net benefit over time.
Remarkable mashup video pits pro athletes against average man in 40 yard dash
How would the average man fair in a 40-yard foot race against professional NFL players? This remarkable multi-layered video reveals the startling reality.
Alice In Wonderland on the iPad looks… enchanting
The iPad’s lack of eye-friendly e-ink (found in specialised e-readers such as the Kindle or Sony Reader) has prompted many adult observers to conclude that it is not a serious reading device. But try telling your kids that it’s unsuitable for reading once they’ve seen this clip of Alice In Wonderland on the iPad.
David Brent demonstrates the power of first impressions
If you’ve ever been a part of an organisation that has merged with another, you’ll know that there’s always at least one person who tries a little too hard to impress the newcomers. Take this effort from David Brent, Ricky Gervais’s middle management anti-hero from The Office, as he welcomes ‘the Swindon lot’ to the fold.
Impressive Aquascript ambient advertising wows Parisian pedestrians
NGO Solidarités International and creative agency BDDP Unlimited marked the occasion of World Water Day with this innovative ambient display in the heart of Paris. These Aquascript water messages, designed to build awareness of the dangers of unclean drinking water globally, turned heads for a full week in the City of Light.
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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