Nigel Malone
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Disconnect online to reconnect in life
With technology making it easier to connect with one another through social media, the general impression is that we are all coming closer together. However, as Nigel Malone heads off on his first holiday in four years, he considers whether perhaps the reverse is happening — that our increased social networking capabilities make it harder to leave work behind.
You know those Idol auditions where people make fools of themselves on national television? People do that in business all the time.
We laugh at the people in Australian Idol auditions who are completely oblivious to that fact that they can’t sing. But hang on… These people pop-up in business all the time. You might even have had an ‘Idol moment’ yourself when you were younger.
It’s social not commercial networking, for f— sake!
Just being a facilitator won’t satisfy or even make sense to many corporate marketers. I’m not suggesting that you put your head in the sand, but recognise social networks for what they are, and what they are not.
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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