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Natalie Chandler

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Marketing 3.0: How new media leaders are opening their APIs to third party developers...

Opening up your API to approved third parties can have huge benefits for your brand. Just ask Twitter – they built much of their early success off the backs of their external developer community.

Myths and misconceptions about marketing to the ‘oldies’.

We’re all living longer these days thanks to better medical care and healthier living. German-based demographer, James Vaupel, estimates that the average baby girl born in Western societies today will live to 100 years old. Meanwhile, the Australian Bureau of Statistics forecasts a baby boy’s life expectancy is 79 and a baby girl’s life expectancy is 83. Whichever number you believe, compared to 100 years ago we’re getting older.

K-Rudd as comic book hero? (Alas, you’ll have to make do with Schwarzenegger… for...

There’s never a dull moment with that Arnold Schwarzenegger fella around. One minute he’s in London looking incredibly silly on a pushbike – in a suit, no less. The next he’s in Cannes, France, launching his first post-politics project: a TV cartoon series for kids called The Governator.

Talking Business podcast: Environmental charity Greenfleet bigs up carbon offsetting

The Talking Business fellas, Leon and Garry, recently sat down with Greenfleet CEO Sara Gipton to discuss the not-for-profit charity’s efforts to offset carbon emissions by planting 7 million trees. And counting.

Talking Business podcast: RMIT economist Alberto Posso on reduced oil and coal trade

Economist Alberto Posso recently sat down with Talking Business’ Leon and Garry to chat about the Australian Bureau of Statistics’ (ABS) release of trade figures and Australia’s new surplus.

What is this ad trying to sell? (The future of product placement: It’s so...

Bad product placement is as convincing as Tom Cruise’s shoe lifts. (Fittingly then, Cruise has been front and centre in some of the most shameless pimp-my-product moments in modern celluloid history.) But the future of product placement is far more subtle. In fact, it's barely even there.

Talking ’bout my generation: Will Gen X become Generation X-port?

It seems like only yesterday that Bob Hawke and Paul Keating floated the dollar. Australia, the so-called lucky country, made its own luck as our leaders opened up our economy to Asia and the emerging world. Back then, baby boomers began taking their business out of ‘Fortress Australia’; trying their luck on the world stage, often in new lands that weren’t as affluent or familiar as they are today.

Attention Australian web leaders! 9×9 Web Thinkers want to peek inside your brain…

We’re big fans of the new video project by 9x9 Web Thinkers. Not only does is look the business, it’s also got the smarts to back it up. If there is one fault we have with the concept, it is that the HTML5, while eye-popping and cool, is inherently unsharable. We would have liked to have shared a snippet with you here -- a teaser to whet your appetite -- but nay.

Five sales mistakes guaranteed to dampen morale and make your business less money

Having been part of many sales teams throughout my career, I’ve noticed five common challenges with the power to dampen morale and reduce sales performance. Found to some degree in almost every organisation, savvy management teams are aware of these challenges and work to avoid their potentially destructive impact. Here are five sales mistakes guaranteed to make your business less money.

The Loop triumphs at AIMIA

Professional creative community, The Loop, triumphed over industry heavyweights to win ‘Best Enterprise’ at the recent Australian Interactive Media Industry Awards (AIMIA). The 17th annual ceremony, attended by over 600 industry leaders, took place on Cockatoo Island in the Sydney Harbour.

New Entrepreneur in Residence Program launched by AngelLoft in Sydney

Private Sydney-based angel group AngelLoft has launched an Entrepreneur in Residence Program to help grow new ventures and secure funding. In addition to place to a bunker-down and hang a shingle, participants score a seat at AngelLoft dinners, where they can shoot the breeze with the group’s high-powered business types.

Talking Business podcast. Commonwealth Bank: free money for all!

In the latest edition of Talking Business, Leon and Garry have a natter about Federal Opposition Leader Tony Abbott’s push to turn the prospective carbon price into an election issue. According to the chaps: “The horse trading’s begun already.”

Business failures increase 23% in 2010, but entrepreneurs undeterred

A new report by analysts Dun & Bradstreet has found a 23% increase in business failure in 2010. The relative strength of the Australian economy was no match for rising costs and delayed payments, with many businesses folding despite Australia's success weathering the global financial crisis, in comparison to other nations.

OK Go rock out with toast on new single ‘Last Leaf’

What we wouldn’t give to be a fly on the wall at OK Go’s music video brainstorming sessions. Since the Chicago-based band’s 2006 hit ‘Here It Goes Again’ blazed up the YouTube charts (it’s currently the 29th most-viewed music video on the site) the group has become the alternative rock darlings of the interwebs, demonstrating commercial creativity in spades.

The Reserve Bank is spending millions on furniture. Why?

In the latest episode of Talking Business, Leon and Garry discuss the bucketloads of profit BHP Billiton recently announced – a 71.5% jump to over $1.1 billion, no less. And it seems it’s something of a trend, with Westfield, Wesfarmers, Bendigo and Adelaide Banks, and Dominos Pizzas also announcing significant profit growth.

Extreme sitting: PR stunt or next Olympic sport? [VIDEO]

We’re all for building rest time into your workout, but Salzig Sporthocker has taken things to a whole other level. We say, if synchronised swimming gets a look in at the Olympics, why not hockern?

NAB’s social media strategy: Create a common enemy [But aren’t ALL banks ‘the enemy’?]

Last Friday night, NAB appeared to have one of those butt-clenching moments when a not-so-corporate tweet went out via @nab, the banking giant's Twitter account. It read: “Sooooo stressed out. Have to make a tough decision and I know I’ll probably hurt someone’s feelings! Arrggghhh.” The message was retweeted over 100 times. We all now know, it was the beginning of something far grander.

Wine industry donates finest drops for flood relief

Brisbane-based vino enthusiast Tyson Stelzer discovered first hand that there are no sour grapes when it comes to supporting flood victims. Three hundred vineyards and wineries -- some of whom have lost entire crops -- have donated more than $240,000 in exclusive wine, memberships, books and travel packages to the Australian Wine Trade Flood Relief Raffle, so that you can win ridrunkulous prizes.

Which boffins pocket which grants, and at what benefit to the community? [Excellence in...

The Australian Government invests big bucks in research each year. But which nerdy boffins pocket the cash, and at what benefit to the community?

Tony is more likely to shop online than Julia, according to Kogan’s numbers

Australia’s self-appointed online retail antagonist Ruslan Kogan -- while possibly enjoying a slow day at the office -- has crunched his online traffic numbers to reveal that the most popular names of 2010 online shoppers on the Kogan site were John, Peter, David, Michael and Paul (in addition to some information that you might actually one day use, on how and why Australians shop online).

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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