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Natalie Chandler

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Latest Posts

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May 21, 2012 | Articles

Are you involved in risky business? And we’re not talking about miming songs in your undies while wearing sunglasses

Tom Cruise has a lot to answer for. The least of which is that classic scene in the movie, Risky Business. As an entrepreneur, you know only too well that legal compliance can make or break a business. The legal considerations for employees and the terms of their engagement with your company has many legal considerations to consider. If you’re not adhering to these, you are indeed, running a risky business.

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May 17, 2012 | Articles
By Dean Parker

Six easy ways to improve your website and make your customers happy at the same time

Your company website is another member of your sales team. If promoted correctly, thousands of potential and existing clients will view it regularly. Sounds simple? Maybe. A professional marketer will help you maximise this advantage.

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May 11, 2012 | Articles
By Jo Macdermott

Nixing business jargon in your marketing [Or thinking inside the box]

No matter what product or service you’re trying to sell, writing is an important part of your marketing efforts. Resorting to business jargon is a common mistake – one that will see prospective clients unsubscribing in droves. So, let’s discuss some synergistic paradigms that will help you leverage your market position and pivot you brand value to a new understanding with your customer. Oh, wait…

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May 4, 2012 | Articles

Near-record SME dissatisfaction with government, according to MYOB report

If the latest MYOB Business Monitor is anything to go by, the Federal Government shouldn’t be basking in the warm glow of a job well done post-Federal Budget. Before state governments go getting their smug on, the MYOB report showed SMEs perceived their performance in an equally dismal light.

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April 27, 2012 |

Anthill 30under30 winner launches innovative online service that thinks outside the parcel

Australians can now enjoy cheap and cheerful international shipping thanks to new local startup making big waves, Ship 2 Anywhere. Even bigger things are in the works, with plans to help Australian businesses set up US direct fulfilment services.

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April 26, 2012 | Articles
By Steve Smit

What’s hot and what’s not in customer contact

My son Reece, who’s five, got an interesting piece of mail the other day from his dentist. When I pulled it out of the letterbox I thought: these people are doing something really right, and yet they’re doing so much that’s so very wrong.

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April 24, 2012 | Articles
By Sue Barrett

The six fingered hand of entrepreneurs

True entrepreneurs are focused, resourceful, passionate, and driven to succeed. They’re pioneers discovering new lands, mapping the way forward, comfortable fighting on the frontline.

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April 23, 2012 |

Free tool lets small businesses monitor internet performance from the one place

How’s business? If you had a dollar for every time someone asked you that you wouldn’t have to work, right small business owner?

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April 19, 2012 | Articles

One less reason to protect your IP properly. Repeat after me, more patents, less red tape

Parliamentary Secretary for Industry and Innovation Mark Dreyfus, is a massive fan of new laws passed last month, designed to strengthen Australia’s intellectual property system. It’s always exciting when there’s a chance of less red tape getting in the way of running your business.

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April 18, 2012 | Articles

Serial Aussie entrepreneur wants to help every business create a successful website – for free!

Serial Aussie entrepreneur Chris Sharkey, alongside his equally intrepid brothers Michael and Peter, has launched yet another internet start-up, Bislr (pronounced Biz-ler).

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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]

I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.

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Upcoming Events

MAY
29

Want more leads and customers? Half day event to get big outcomes from a little budget.

Have you ever wondered… Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’. They don’t have to ‘push’ or make stacks of cold calls.

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MAY
22

WEBINAR: How to turn your knowledge into products… and build a global empire in your underpants!

This webinar is all about how to unlock your valuable industry knowledge and turn it into a product. It’s about how to increase the value of your business and take control of its future.

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