Mr 1% Spend
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If you want to sell to me, sell me
Good sales staff are worth their weight in gold. Mediocre sales staff are a dime a dozen. But the worst sales staff don’t just phone it in, they get someone else to do it. Mr 1% Spend has had enough.
Hey Presto! Watch me pull an ROI out of my hat!
In his first post, The cheque is in the mail, I’ll respect you in the morning and your email system will generate a 125% ROI in ten months, Mr 1% Spend explored the idea that Return on Investment (ROI) is a concept manipulated by marketers in order to produce unmissable investment propositions. Here he expands on this topic with an example of this technique and how it will leave you, the customer, completely dissatisfied.
The cheque is in the mail, I’ll respect you in the morning and your email system will generate a 125% ROI in ten months.
ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.
Unclaimed Nigerian oil money is a safer investment
The next time you get a proposal from a sales rep that quotes your spend as an “investment”, kick ’em in the butt and throw them out of your office. If they can’t pay you the courtesy of telling you the truth by calling it a “spend” or an “expense” or something that smells a lot less like bullshit, then you don’t want to do business with them.
Toddler training and CEO training – not so different
Mr 1% Spend had an encounter with the CEO of Petulance Corporation recently. It was illuminating.
“The silence on the end of the phone was deafening. For any of you who have kids, it was that silent pause you get between saying no to whatever it is your toddler wants and the instant that the tears and screaming starts. Then the screaming started.”
If you don’t change, you will die!
The moment you stop moving forward you become a fossil, a creature that couldn’t get out of the mud and died there to give clues to future generations of what not to do.
The same applies to business.
You have to constantly change otherwise your competitors will eat your lunch.
What is The 1% Spend?
It’s about spending money, other people’s money, to deliver technology solutions. It’s also about getting that spend down to 1% of gross revenues and still delivering what the business needs.
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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