Mick Liubinskas
Latest Posts
The market-building dilemma
Having a strong market-based business is great. You are a power broker and can often profit from both sides. But how do you get over the chicken and egg problem?
From my experience working with more than 12 market-based businesses, there are two things you need to do.
Me, ‘tall poppy’? Thanks!
Forget about Australia’s ‘Tall Poppy Syndrome’. What we really need is a ‘Small Poppy Syndrome’.
Wasted Opportunity With ‘Don’t Reply’
Take every chance to hear from your customers. Don’t waste a single one. If they bother to hit reply and type something out, you should read it. If you’re product or service doesn’t have the margin to allow for listening to your customers when they want to talk to you, then you’re in trouble.
It’s the right time to start a new business
Published in Australian Anthill Magazine, Dec 2008/Jan 2009 Economic downturn? What an opportunity! Mick Liubinskas explores the upside of the downturn for serious start-up entrepreneurs. I met with a guy recently who started his business in the late nineties, built it up, got slapped in 2001 by the market, held on, kept building it up, [...]
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Latest Video
Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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Upcoming Events
Want more leads and customers? Half day event to get big outcomes from a little budget.
Have you ever wondered… Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’. They don’t have to ‘push’ or make stacks of cold calls.
WEBINAR: How to turn your knowledge into products… and build a global empire in your underpants!
This webinar is all about how to unlock your valuable industry knowledge and turn it into a product. It’s about how to increase the value of your business and take control of its future.
