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5 steps to stand out in your market using internet video [WEBINAR]

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Matthew da Silva

author

Matthew da Silva writes feature stories to fulfil a dream after working in communications and technical writing roles for two decades. He grew up in Sydney, lived in Japan for nine years and now lives on the Sunshine Coast, in Queensland. He blogs daily at Happy Antipodean.

Latest Posts

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June 6, 2011 | Articles

Social media: Why won’t scientists engage? Fear of sock puppets?

Scientists are used to coping with complexity, but when what they publicly talk about is subject to polarisation along political lines, debate can get very messy. In April, a group of science communicators gathered in Brisbane to talk about the dangers and opportunities inherent in the use of social media. As Matthew da Silva reports, many of them are still learning the ropes of productive online communication.

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August 31, 2010 | Articles

Does the iPad have what it takes to save the newspaper industry? Not yet.

Does the iPad have what it takes to save the newspaper industry? That’s what Matthew da Silva asked a number of leading experts in the fields of digital media and mobile technology. As he reports, expert opinion is so far mixed – but one thing is certain: it’s up to news companies to capitalise on innovation by understanding their readers’ rapidly evolving lifestyles.

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May 24, 2010 | Articles

If the shoe fits: the precarious world of the online custom cobbler [WEBSITE OF THE WEEK]

It’s not every day that a blokey developer quits his day job to sell custom-designed shoes online. In fact, such a move might seem like entrepreneurial madness, especially when you consider the sea of demanding Carrie Bradshaws such a business is likely to attract. Matthew da Silva talks to Mike Knapp, co-founder of Shoes of Prey, to see what made him quit Google and dip his toe into the foot business.

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March 17, 2010 | Articles

So what happened on that Startup Bus to SXSW? Elias Bizannes talks about 48 hours of intense entrepreneurial collaboration

Two days of desert highways, roadside dining, sleep deprivation and feverish coding by 25 strangers delivered two web startups and a whole lot more, writes Matthew da Silva.

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March 4, 2010 | Articles

Oliver Reichenstein’s prototypical vision for the plugged-in future of news

Swiss information architect Oliver Reichenstein introduced the 450 attendees at last month’s Fairfax-sponsored Media 2010 conference to tputh.com, a curatedlink mashup posing as a newspaper website. Matthew da Silvacaught up with him in a lull between presentations.

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March 2, 2010 | Articles

Hacks and geeks ponder media’s ‘Humpty Dumpty’ moment at Media 2010

How is the media handling the digital ecosphere? Matthew da Silva discussed the view from the wall with key players in attendance at last month’s Media 2010 conference, a Sydney ideas forum sponsored by Fairfax Digital.

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February 11, 2010 | Articles
By Matthew da Silva

Silex Systems buys collapsed Solar Systems’ assets, raising solar energy hopes (and many questions)

Plans by Silex Systems Limited to buy the assets of Solar Systems, the Melbourne-based solar energy company that was placed into administration last September, injects life into a cherished plan, but uncertainty persists. Government support is in the offing and, worse for engineers, the technology remains unproven at utility scale.

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February 2, 2010 | Articles

Q&A: Renai LeMay on going solo and launching a news service

Some weeks ago, Sydney-based tech reporter Renai LeMay tweeted his plans to leave ZDNet Australia. He then told us, on the day after Australia Day, that he had launched Delimiter, a technology news wire service in direct competition with the AAP. A week on from launch, Matthew da Silva chatted with LeMay about why he did it and how it’s going.

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January 20, 2010 | Blogs

Feature: Employer exploitation of foreign students in Australia is rife

With visiting foreigners comprising up to one-third of all higher education students in New South Wales and Victoria, it’s clear that educating international students is big business in Australia. However, as Matthew da Silva and Mingming Feng report, Australia’s educational institutions have far more appetite for international student tuition than local employers have for hiring these students as legitimate employees, causing young foreigners to reconsider Australia as their educational destination of choice.

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November 25, 2009 | Blogs

Sleeper cells: the eternal quest to future-proof genius

Olde-tyme writers dropped sleepers into their work, lines only later generations would have the nous to decode. Matthew da Silva intrepidly delves into bookish bombs that fizzled.

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9 things a 9 month-old can teach you about online marketing [VIDEO]

This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)

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Upcoming Events

FEB
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The 5th annual Angel Investor Conference to focus on sustainability of investment

Sustainability of investment is the main focus of the 5th Annual National Angel Investor Conference. The Melbourne Angels are inviting entrepreneurs to come, collaborate, hear about the latest industry trends and learn of smart investment oppourtunities.

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Jan
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Spruce up your video pitch for Innovation Bay’s next Angels Dinner

For those of you who’ve not had the pleasure, Innovation Bay’s Angel Dinners bring together angels and entrepreneurs. To date, the organisation has assisted entrepreneurs raise over $10 million in seed investment as a result of these dinners. (Heard of Spreets? Yup? Innovation Bay kick started the group buying behemoths capital raising endeavours.) If you’re an entrepreneur in the high-tech space and fancy a bit of funding, you may wish to apply.

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