Mark Cameron
Latest Posts
Marketing wisely in an economic downturn
Historically, the marketing budget is the first to get cut back when companies feel the squeeze. As Darwinian principles take effect, the unprepared marketer can end up on the scrap heap. In tough times, as well as the good ones, panic is the enemy. With some clear thinking, careful planning and clever spending, it is [...]
Is Twitter the start of Web 3.0?
The people at the pointy end of the internet pecking order are already talking about and planning the Semantic Web – or Web 3.0 – which is meant to help us make sense of all of this data.
So what is Web 3.0 and what does it have to do with Twitter? To explain, let’s start back a few years…
How social networks are transforming TV
Social networks are fundamentally reshaping the newspaper and TV industries worldwide. In an earlier article, “What the newspaper industry needs to do to survive”, I explained the changing dynamics of the newspaper industry. In this article I look at where TV is headed.
What the newspaper industry needs to do to survive
Frankly, it sounds like newspapers are struggling to understand the opportunities and rules that govern the online world. There is a whole generation that has grown up with the concept of freemium economics. Try to charge them for something they have always had for free and you’ll lose them altogether. They need to remember that their main customers are advertisers.
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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