Louise Schultze
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To tickle your customers’ wants, get some Dad in your ads
Good advertising should generate the same kind of buzz inside you as when your Dad used to arrive home from work. Mum knew everything you needed; Dad had just what you wanted. Like the keys to the car, or $15 for the movie ticket, or the magical ability to build a go-cart out of the washing basket and wheels off the lawn mower.
The secret of successful marketing: Think more like your mum
Just as good mums know their children so well that they can anticipate their next move, you also need this anticipation in your advertising and marketing campaigns. You need to know the next move of your clients before they get there. So when they are renovating their kitchen and they ask themselves the question, “Where do I go for my tiles?” you are the voice in their head. As strange as this might sound, to rid yourself of ADD1, you have to become your mum.
New SMEs are more likely to have ADD
Ok, so I’m not talking about 10-year-old boys on Ritalin selling lemonade on the corner of a suburban street. I’m talking about small and medium enterprise with Advertising Deficit Disorder. Chances are, that’s you.
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9 things a 9 month-old can teach you about online marketing [VIDEO]
This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)
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Upcoming Events
The 5th annual Angel Investor Conference to focus on sustainability of investment
Sustainability of investment is the main focus of the 5th Annual National Angel Investor Conference. The Melbourne Angels are inviting entrepreneurs to come, collaborate, hear about the latest industry trends and learn of smart investment oppourtunities.
Spruce up your video pitch for Innovation Bay’s next Angels Dinner
For those of you who’ve not had the pleasure, Innovation Bay’s Angel Dinners bring together angels and entrepreneurs. To date, the organisation has assisted entrepreneurs raise over $10 million in seed investment as a result of these dinners. (Heard of Spreets? Yup? Innovation Bay kick started the group buying behemoths capital raising endeavours.) If you’re an entrepreneur in the high-tech space and fancy a bit of funding, you may wish to apply.
