Louise Schultze
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To tickle your customers’ wants, get some Dad in your ads
Good advertising should generate the same kind of buzz inside you as when your Dad used to arrive home from work. Mum knew everything you needed; Dad had just what you wanted. Like the keys to the car, or $15 for the movie ticket, or the magical ability to build a go-cart out of the washing basket and wheels off the lawn mower.
The secret of successful marketing: Think more like your mum
Just as good mums know their children so well that they can anticipate their next move, you also need this anticipation in your advertising and marketing campaigns. You need to know the next move of your clients before they get there. So when they are renovating their kitchen and they ask themselves the question, “Where do I go for my tiles?” you are the voice in their head. As strange as this might sound, to rid yourself of ADD1, you have to become your mum.
New SMEs are more likely to have ADD
Ok, so I’m not talking about 10-year-old boys on Ritalin selling lemonade on the corner of a suburban street. I’m talking about small and medium enterprise with Advertising Deficit Disorder. Chances are, that’s you.
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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