Leela Cosgrove
Latest Posts
You get the clients you deserve
But let me take this statement a step further: You get the clients you deserve because you teach them how to treat you. This important life lessons came into sharp focus for me a couple of months ago when a client left one of our programs after making $30,000 in four months, letting us know that they didn’t think we’d added any value to their business.
Hey Baby-Boomers… We are sick of your ‘booming’. (Why young entrepreneur programs are NOT wasted on the young) [REBUTTAL]
As a Master of Throwing Rocks, I understand why boomers might want to attack young entrepreneurship programs. But if these loud-mouths can forget about unfair for a moment (yes, it’s not nice losing your place as the centre of attention), they might learn why programs of this type are so important.
What going home with a hooker taught me about my business
These nuggets of wisdom shared by a brothel worker are more useful than most pieces of business advice you’ll read in a book.
Not all advice is equal
If you wanted to send a rocket to the international space station, would you listen to your cousin John when he said there’s no way that you should use that kind of fuel, because he used it in his car once and the car blew up? So why do people do this every day in their businesses?
Why PR is a pointless waste of time
I’ve never been a fan of the whole PR thing — I’ve seen so many people sink time, effort and money into PR and then see no real ROI from it. And don’t even start with that “brand awareness” crap.
Your clients are morons
I was reading someone’s blog the other day and they were talking about determining what information products are best for your clients… and therein I read the offending sentence:
“The best way to find out is to ask them.”
What a load of crap.
Five predictions: the state of publishing in five years
Books have always been a huge part of my life. But only an ostrich would deny that tectonic shifts are reforming the once-staid publishing industry. Here are my predictions for the biggest trends in publishing over the next five years.
Why SEO is just sooooo 2009. Is social media the future of internet search?
I used to Google hairdressers, plumbers, cafes. Now I ask my Facebook and Twitter connections who to go to, because a personal recommendation tells me a lot more than someone’s website can. SEO is doomed. In the format we know it, at least.
The History of Social Media: As Seen by Geekstorians
People who say social media is a fad have a profound misunderstanding of the internet and the reasons why people love it so, writes Leela Cosgrove.
Flame Wars 101: A Guide to Profiting from your Disagreeable Nature
Are you a misanthrope? Do you enjoy causing arguments for the sake of it?
Do you insist on playing devil’s advocate in every single situation, no matter how inappropriate?
Then you might just have a career ahead of you as a blogger.
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9 things a 9 month-old can teach you about online marketing [VIDEO]
This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)
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