Lachy Wharton
Latest Posts
Can Facebook really deliver on its goal to redefine the internet?
Many years ago, Google took centre stage just as the world began to buzz about web 2.0. Could it be Facebook’s turn to take the digital reins and deliver the next meaningful evolution of the web from the realm of geekdom to the mainstream.
Five nuggets of entrepreneurial wisdom, courtesy of Steve Sammartino (and my not-so-lucid memory)
Sammartino has a way of making you understand that those entrepreneurial dreams are not so fanciful. That they are achievable, no matter who you are, and that life is too short to fly a desk all your life.
Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy
What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.
How to win Coles Egg Racer game. Prepare for a beat-up!
The app is a rare example of an Aussie brand developing a promotion exclusively for iPhone users. I’m talking about the development of an actual application, rather than the increasingly passe trend of giving an iPhone away as a prize. Or, strangely, giving iPhone users free access to Twitter and making a big fuss about it.
Access Wales is the easy route to expand your business
International Business Wales (IBW) has recently developed a new offering called Access Wales, to help companies progress their UK expansion plans even faster. This service provides one free desk space for up to 12 months in a choice of 15 innovation centres across Wales as well as a number of other attractive benefits to help [...]
Of course Apple’s iPad isn’t what it was hyped up to be
The brand that normally can do no wrong is now feeling the unfamiliar sting of consumers and tech mavens worldwide who believe their expectations have been thoroughly unmet.
Who holds the power? Lessons from hybrid car innovation for clean technologies
Companies wanting to create a profitable market position in the competitive clean technology landscape must understand their competitors’ patents and how these will impact their business. Please click the link to access Griffith Hack’s report on hybrid vehicles. Who holds the power? Lessons from hybrid car innovation for clean technologies
Website Optimisation: Learn the ultimate steps
“Searching” remains the number one activity on the web. So if your website is hidden in popular search engines like Google, chances are your customers will go to competitors who are easily found there. Download “The ABC of Search Marketing: Website Optimisation” to learn the basics that allow your website to be visible on search [...]
Starting your own business or working from home?
Regus gives you the flexibility to work where, when and how you want. As the word’s leading provider of workplace solutions we can help you build your business even in times of uncertainty. In fact, we have a whole range of flexible solutions to give your business the support it needs to flourish. This August, [...]
Learn what the experts REALLY think of your online business
Whether you’re an online novice or an old hand, it’s important to recognise the most common mistakes people make when taking their business online (especially when people keep repeating the same mistakes!). Melbourne IT has put together a collection of practical tips, advice and words of wisdom from their eBusiness experts who have spent many [...]
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Latest Video
Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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