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  • The De Wintern Group is expert at assisting clients better manage their reputation. Reputation management requires building reputation (public relations, investor relations, CSR, social media) but als...
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Latest Posts

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October 10, 2011 |

Evading fares on Melbourne transport is a deadly game in this movie ‘trailer’

Sneaking onto a Melbourne-area train isn’t just illegal — it can get you killed. At least that’s the tragi-comedy reality in “Endzone,” a faux movie trailer created by a group of young filmmakers. It might be worth it to evade a ticket in the real world, but not in this one.

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October 10, 2011 |

Hot game on Kickstarter combines zombies with running. A genuine killer app.

Hey, you runners out there (or would-be or should-be runners) — if you’re looking for motivation, perhaps what you need is a big helping of zombie apocalypse. Saving your hide while piling up the distance is one facet of Zombies, Run! — a smartphone game app that has attracted a horde of attention on Kickstarter.

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October 8, 2011 | Articles

Ruslan Kogan, 2011 Anthill 30under30 Winner

“People ask me how I manage to work over 100 hours a week,” Ruslan Kogan says. “I tell them: I don’t work; I live this stuff.” For the 28-year-old creator of the wildly successful online consumer electronics company that bears his name, “stuff” is a potent mix of competition, innovation and bravado.

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October 8, 2011 | Articles

Laurence Escalante, 2011 Anthill 30under30 Winner

Laurence Escalante, who suffered a crushing financial and personal blow with an earlier business, has a phoenix by the tailfeathers with his latest venture. Virtual Gaming Worlds might still be an early stage startup, but its concept of combining online games with online gambling has attracted some serious venture capital.

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October 8, 2011 | Articles

Sergei Sergienko, 2011 Anthill 30under30 Winner

Want to work in construction or serve some cold ones from behind a bar? Well, you need certification for that. And Sergei Sergienko is here to help. His company, Edway Training, offers the courses necessary for people get work in the construction and hospitality industries.

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October 7, 2011 | Articles

Jan Vydra, 2011 Anthill 30under30 Winner

Armed with a corporate background, Jan Vydra leaped into the herb industry with determination to build a better basil. By any measurement, he has been wildly successful with his 3-year-old company, Australian Fresh Leaf Herbs. Recently, the national government named him Young Farmer of the Year.

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October 7, 2011 | Articles

Dean Ramler, 2011 Anthill 30under30 Winner

Dean Ramler probably can’t wait for the end of the 2012 London Olympics. Because when the flame is snuffed out, things will really start to heat up for his company, Milan Direct, which is contracted to sell 800,000 pieces of furniture used during the Games.

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October 7, 2011 | Articles

Onur Kece, 2011 Anthill 30under30 Honourable Mention

Onur Kece left a cushy job in advertising to co-create Found Organic Juices, which boasts selling the world’s first carbon-neutral juice. That’s just one facet of a relentless, imaginative marketing push to make Found stand out in a crowded market.

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October 6, 2011 | Articles

Chris Baxter, 2011 Anthill 30under30 Honourable Mention

There’s something liberating about being a self-described nerd. Chris Baxter is comfortable with the label, especially since it falls easily alongside his bigger, more powerful moniker — international patent law attorney. Baxter says he started his patent-law firm, Baxter IP, because he wanted SMEs and entrepreneurs to have the same access to protection of intellectual property that big R&D companies do.

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October 5, 2011 | Articles

Sean Richards, 2011 Anthill 30under30 Honourable Mention

Sean Richards was doing his own web development business and collaborating with a couple of friends and their entrepreneurial, online endeavours. A couple of years ago, he convinced them to put everyone under one roof. The result is Alaress, a multiservice digital agency.

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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]

I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.

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Upcoming Events

MAY
29

Want more leads and customers? Half day event to get big outcomes from a little budget.

Have you ever wondered… Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’. They don’t have to ‘push’ or make stacks of cold calls.

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MAY
22

WEBINAR: How to turn your knowledge into products… and build a global empire in your underpants!

This webinar is all about how to unlock your valuable industry knowledge and turn it into a product. It’s about how to increase the value of your business and take control of its future.

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