Jody Murray
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Australian sales professionals are optimistic about the economy, according to a recent survey.
As a barometer for the overall economy, Australian sales professionals are optimistic they will meet or exceed their quarterly targets, according to a recent survey. Of 493 employees interviewed by Huthwaite Asia Pacific for its quarterly sales survey, 73% said their goals for the June quarter were well within reach — or would be surpassed. When the same question was posed for the year’s first quarter, 62% answered positively.
Brisbane boasts a winning score in business innovation
Brisbane is pushing very hard, in words and deeds, to position itself as an global-level envelope-pusher. In its biggest shove yet, the city last month rolled out a scorecard that measures business innovation within its boundaries, along with innovation’s effect on business growth, productivity and the region’s economic health.
There’s a lot of iTalk going on, marketing survey says
Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.
Let’s be blunt: It’s a website for truthseekers
Niles Toh thinks people need honest assessments — unvarnished opinions from folks outside their trusted friends, from voices beyond your inner circle. That’s why he cobbled together a website that aspires to give people what they need rather than what they want to hear.
Google unleashes search power on shopping sites
Google Commerce Search lets online shoppers browse, navigate and search in the way they’re used to with Google web search, with familiar features like spelling correction and search suggestions. The opportunity to tap into the Google magic comes with a price, of course; the cost of Commerce Search starts at $25,000 a year.
Kids get kick from iPhone app’s virtual soccer ball [Australian Innovation]
Some creative Australians have tossed a virtual soccer ball into the ever-expanding universe of iPhone apps. And that ball is enjoying a rather big bounce. The ball is the star of Upsies, an “augmented reality” game developed by Blind Mice Studios and Protein One.
Splish splash, I was takin’ a jog… on my underwater treadmill [Australian Innovation]
Take your standard fitness centre treadmill. Add water. Lots and lots of water. In unimaginative hands, the result would be a sloshy, slippery mess that only a bucket and mop could cure. But in the hands of the folk at HydroCo, based at Seaford in Victoria, wetness plus walking-in-place equals the Physio 1611, a compact aquatic centre that can go where an Olympic-size pool couldn’t hope to fit.
Most Australian small businesses say ‘no’ to internet
A solid majority of Australian SMEs don’t use email, a web site or any other aspect of the Internet, a recent research report has found. Talk about missed opportunities — that same report notes that the average Australian now spends nearly 18 hours a week online.
Government project urges Internet virgins to climb aboard
Small businesses that haven’t dived into the vast sea of the World Wide Web have been tossed a life preserver, courtesy of the Australian government. A project called Winning Business Online provides an extensive — and free — online classroom that lays out the framework and possibilities of e-business.
A chance to invest in the next Kylie Minogue
Now here’s an idea that raises the phrase ‘investment opportunity’ by a couple octaves — purchase a stake in the career of an indie music artist. In exchange for your largess, you’ll gain a say in marketing and producing the singer. You can even pitch them a song.
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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