Jody Murray
Latest Posts
Even after we pop our clogs, we can live forever online
Here’s a cheerful thought: Every minute, three Facebook users worldwide go bung. Pop their clogs. Put on a pine overcoat. And what happens then to those Facebook accounts? Indeed, what happens to all of those accounts for social engagement, email, online dating and online gaming?
What’s the Zero Moment of Truth? Is it Google’s new slogan?
A mom looks up organic shampoos on her mobile phone while waiting to pick up her son at school. Many would call this “surfing” or “casual consumer research.” Google takes a loftier approach, calling it the Zero Moment of Truth. Essentially, it refers to the numerous ways a potential buyer can study a product online.
Justin Beiber could soon have more Twitter followers than Australia has people
We’ve thrown a whole bunch of these whipsaw “did you know?” presentations at you over the years. And we’ll continue to do so. Because they’re fun. And, like this little video about the social media explosion, they give you tasty stuff to chew on. For example, did you that Justin Beiber, Lady Gaga and Britney Spears have more Twitters followers combined than Australia has people?
Hawt guys touch themselves to remind women to check for breast cancer
Recent studies, we’re told, show many young women aren’t checking for breast cancer. We’re also told women are 88% more likely to watch a video if it features a smokin’ hawt guy. This video addresses the first observation by employing the second. Rethinkbreastcancer.com, a health-advocacy site and the source of these two observations, put them together to create a visual presentation that’s straightforward, informative and hilarious.
Big, bad beetles cower before us in Anthill, the iPhone game app
We won’t lie to ya — it’s a rough world outside the friendly confines of Anthill Central. Fortunately, we have hard-nosed brethren among the Formicidae ready to stand up to the nasties and blaze a pheromone path we all can follow. Many of them appear in an iPhone/iPad game called Anthill — Tactical Trail Defense.
Smart 100 honouree Hung Nguyen a finalist for NSW Australian of the Year
Inventor and educator Hung Nguyen, one of this year’s Anthill Smart 100 honorees, is a finalist for New South Wales Australian of the Year 2012. Nguyen, a dean at the University of Technology, invented Aviator, a technology that allows a wheelchair to be piloted by the user’s brain waves.
What do these high-flying daredevils and entrepreneurs have in common?
Since so much of entrepreneurship is built on calculated risk — doing it without an net, as it were — we believe you’ll get a kick out of this video. Or maybe your acrophobia will kick in, requiring a frosty beverage or stiff drink. Win-win either way, we think.
As nurses’ industrial action deepens, consider a world without them
With many of the nation’s hospitals crippled by an industrial action by the Australian Nursing Federation, we thought it timely to bring forth this video, by nurse-training provider Ausmed, dubbed “A World Without Nurses.” So, watch the video and then tell us: Who’s side are you on?
Primary school-age Apple app wizard shows the grownups a thing or two
We’ve seen countless pre-teens pound eye-melting video games into submission and treat laptops and mobile phones like the devices are extensions of their bodies. So we can’t be completely floored by Thomas Suarez, a seasoned iPhone app developer who’s about five years away from qualifying for a driver’s license.
Holy hairballs! Cat videos declared the next big thing in advertising
Iz in ur brain, storming ur lolcat ads. Here’s a fun little sendup of what would happen if an advertising agency embraced homemade cat videos as the germ of marketing genius. So, ask yourself, what can these darling feline clowns do for your business?
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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