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5 steps to stand out in your market using internet video [WEBINAR]

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Latest Posts

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February 9, 2012 |

Anthill’s definitive best (Go Ferris!) and worst (Oh, Elton?) of Super Bowl commercials 2012

Call it a cliche. Call it gratuitously opportunistic. Call it what you will. But we know that whenever we run a post featuring a new, popular or funny commercial, your clicking fingers get awfully itchy. (Don’t deny it. We have the stats to prove it.) Hence, here they are, the best and worst of the Super Bowl ads for 2012 (according to Anthill).

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February 9, 2012 |

OK Go gives new meaning to giving a Chevy a tune-up [VIDEO]

In hindsight, this was a match in some mad, musical heaven: those wacky, inventive rockers OK Go and the over-the-top oeuvre of Super Bowl commercials. Partnering with Chevrolet, they pilot a specially outfitted Sonic through the California desert to bang out a version of their song “Needing/Wanting.”

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January 27, 2012 |

Heavy-metal sensation, 8-year-old Juliet of Queensland, rocks our socks off

Lemmy Kilmister of Motorhead is 66 years old. James Hetfield of Metallica is 48. Never too old for rock ‘n’ roll, right?
Or, apparently, too young. Welcome to the heavy-metal pantheon, Juliet Childs — a product of Queensland, all of 8 years old, and a bonafide music sensation.

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January 20, 2012 |

Will your work ever match your ambitions? Yes. But it could take a long time. And that’s OK.

So you’re stumped. Up against the wall. That brilliant achievement — that beautiful, iridescent idea — is stuck somewhere in your head and you can’t pry it out. In this video, one of most creative journalists around finds an amazing way to express the rewards you can earn from sticking to your convictions and logging some hard work.

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January 19, 2012 |

A bunch of accountants drop the spreadsheets and pick up the beat, flash-mob style

You’ve seen better flash mobs than this. We’ve seen better. But here’s what makes this video, done for a corporate end-of-the-year meeting, so awe-inspiring: These are accountants. Accountants. Wow. They can do our books anytime.

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January 15, 2012 |

An awesome method for solving office disputes: Invoke your inner Pikachu

An unfortunately high percentage of us have been in this position — a dustup with an office colleague, often triggered by one person touching another person’s refrigerated food inappropriately. But how best to mediate these disagreements? Do the words “Pokemon trainer” ring a bell? Psy-attack!

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January 13, 2012 | Articles

Little businesses command a big role in Australia’s economy [INFOGRAPHIC]

Not only do Australia’s small and medium enterprises 70 percent of the nation’s workforce, but they’re more likely to employ your Aunt Mathilda than that industrial behemoth down the street. That’s just a couple aspects of a snapshot of the little companies than can, as snapped by the SME Association of Australia, a nonprofit support organisation.

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January 9, 2012 |

Need a surefire way to squash creativity? Give it a tight deadline [VIDEO]

Does a tight, strict deadline jump-start creativity or quash it? This video by Kreativ, a Hungarian marketing and communication magazine, takes a forceful side on the question. A group of young students is given 10 seconds to draw the face of a clock (nice subject choice, no?). The kids are then get 10 minutes to draw the same object. The difference between the results can’t help but bring a smile to your face.

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January 6, 2012 |

In a rut? Here’s a challenge: Try something new for 30 days.

How about this for a goal: Try something — anything — for 30 days. It turns out that’s the perfect time-frame for giving anything a shot, says Google SEO expert Matt Cutts in this clip from a TED conference. He took a picture a day, rode a bicycle to work, cut sugar out of his diet and wrote a novel. Not all at once, mind you.

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January 6, 2012 |

What were Australia’s favourite YouTube videos in 2011? Rebecca Black? Seriously?

“Friday”? Srsly, Australia? Yes, sadly, that ultra-bubbly Rebecca Black music vehicle that makes all right-minded people want to spontaneously combust was the nation’s most viewed “community” video in 2011, according to the tastemakers at YouTube.Stay classy, Australia. (And don’t forget to watch the second video. It’s barking hilarious!)

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9 things a 9 month-old can teach you about online marketing [VIDEO]

This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)

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For over 20 years, SIGNARAMA consultants have been working closely with companies to create customised branding and signage strategies.

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Upcoming Events

FEB
29

The 5th annual Angel Investor Conference to focus on sustainability of investment

Sustainability of investment is the main focus of the 5th Annual National Angel Investor Conference. The Melbourne Angels are inviting entrepreneurs to come, collaborate, hear about the latest industry trends and learn of smart investment oppourtunities.

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Jan
9

Spruce up your video pitch for Innovation Bay’s next Angels Dinner

For those of you who’ve not had the pleasure, Innovation Bay’s Angel Dinners bring together angels and entrepreneurs. To date, the organisation has assisted entrepreneurs raise over $10 million in seed investment as a result of these dinners. (Heard of Spreets? Yup? Innovation Bay kick started the group buying behemoths capital raising endeavours.) If you’re an entrepreneur in the high-tech space and fancy a bit of funding, you may wish to apply.

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