James Tuckerman
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Doodlers, unite! It’s NOT a waste of time. (Finally, experts agree.)
Studies now show that sketching and doodling improve our comprehension — and our creative thinking. So, why do we still feel embarrassed when we’re caught doodling in a meeting? In this fun TED talk, professional doodler Sunni Brown makes the case for unlocking your brain via pad and pen. Doodlers, unite!
Is your role functional or is it vital? Chances are, you’re kidding yourself.
As you can imagine, I get sent books all the time. It’s one of the perks of being ‘Mr Anthill’. Despite being a prolific reader, only a few ever capture my attention. And an even smaller number capture my imagination. Several weeks ago, I was sent the Australian edition of ‘Become a Key Person of Influence’ by Daniel Priestly. I read it in an afternoon. And, several weeks on, my imagination is still buzzing.
Why rent the eyeballs when you can own? (Online marketing at its most clinical.)
Do you have an eyeball collection strategy? No, I’m not talking about some gruesome or macabre practice more likely associated with the works of Edgar Allan Poe than a commercial series on marketing. I’m talking about decreasing your reliance on traditional media, or at least maximising traditional marketing outcomes.
Bro humour… for a good cause
Some years ago, the Anthill office was all-a-chuckles when a seagull offered a beached whale a ‘chup’ (the whale was ‘beached as’). More recently, Brett, Germaine and the lads from Flight of the Concords had us rhyming like hip-hop-opotamuses. It was, therefore, with great pleasure that the Anthill ‘massive’ alerted us to this clip ‘en masse’. (If you’re not already reading this with a New Zeland accent, we’re not doing our job right, bro.)
ANTMART DEAL: How to get a stationery pack… plus goat!
OFFICE SUPPLIES PACKAGE – AND A GOAT! Isn’t it high time you made your office purchases count for the greater good? Thanks to the peeps at Make A Difference Office Supplies, you’ll get $150 worth of office supplies for a cool $49. Plus, with each MAD purchase you’ll get a goat. Well, not you exactly… [...]
There is one overwhelmingly common reason why so many online marketing campaigns fail. In most cases, the reason is… you. (Sorry.) Here’s why.
What’s the difference between a vitamin and a headache cure? There is rarely an immediate, urgent demand for vitamins. But when a headache strikes… Get out of my way! The unfortunate truth is that most organisations are in the business of selling vitamins — products and services with beneficial qualities. Only a very rare few are in the business of selling headache cures — products and services that their customers desperately need. Does this sound familiar? Sucks, doesn’t it? Well, there is a way to turn this around.
This kid is not amazed by the iPad. She is confounded by what a paper magazine cannot do.
If you’re wondering whether the future of magazines might be in jeopardy, check out this child’s reaction to a common staple of ‘old’ media. It hardly needs explanation, right? (From the ‘fingers’ of babes.)
The ‘Second’ Most Essential Online Marketing Tool?
In the Pantheon of Online Marketing Tools, there is one that dwarfs the rest. Its Herculean reputation isn’t born from social media flamboyancy. It doesn’t grandstand. It doesn’t rouse hype. It simply gets the job done. And the job it does is far more important than every twittering, squarking and bleating online tool to ever grace the homepage of techcrunch. So, what is it?
Success! This is the Success Page. (And it’s your first Essential Tool.)
Thanks for signing up to ‘The 10 Essential Tools of Online Marketing’ eSeries. Over the next 10 weeks, I will be sending you 10 emails, each revealing one (or several) of the tools that we use at Anthill to build our online community and grow our own business. And who am I? You can read [...]
Entrepreneurship is NOT about wealth creation…
Some people will read this headline and think, ‘What the fffff-heck! Of course entrepreneurship is about wealth creation. It’s about building companies and industries, isn’t it! You’re speaking rubbish!’ After interviewing hundreds of entrepreneurs, over eight years, Anthill’s James Tuckerman thinks otherwise. So, what actually drives entrepreneurship?
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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Have you ever wondered… Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’. They don’t have to ‘push’ or make stacks of cold calls.
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