Home Authors Posts by James Tuckerman
We're under attack! You might have noticed that our site over the past week has often been extremely slow (and has even occasionally crashed)....
Every now and then, we get invited to a conference, an event or an announcement that we can’t possibly attend. (In fact, it happens...
Metro Trains’ Dumb Ways to Die campaign might soon come to be regarded as Australia’s most successful viral advertising campaign… ever. Shortly before Christmas, James Tuckerman caught up the the campaign’s creators, John Mescall and Adrian Mills of advertising agency McCann Melbourne.
One of the first challenges of any new venture is deciding when the time is right to tell your family, your friends, investors, prospective customers and anyone who'll listen about your grand plan. There are generally two schools of thought. Hide or shout.
You know how business builders often struggle to quickly explain what they do and end up frustrating (or boring) the person or audience they desperately wanted to impress? The Gaddie Pitch is a painfully simple pitching technique that can be mastered in minutes, providing business builders with the confidence and structure they need to get their message across. In fact, it's so simple that these three sentences provide an example of a Gaddie Pitch in practice. [WATCH THE VIDEO]
Jobs within startups generally offer no security, the founder will often have little or no clue about what he or she is doing and the odds of the job description staying the same over a six month period are zero to none. So, how does an aspiring business builder recruit for a startup?
The following summary of Australian Facebook user activity was compiled by social media analysts SocialBakers. For some reason, seeing number six on the ' Top...
WHAT IS A HUMP DAY? According to Anthill’s founder and editor-at-large, it’s the logical name for a Wednesday (also known as ‘hump day’) brain...
Did you know that one if four Australian SMEs are afraid of cloud computing? Furthermore, according to the same MYOB report, SMEs that embrace cloud computing were 53% more likely to see their revenue rise in the last financial year and were 55% more likely to have more sales/work than usual in their three-month pipeline.
What do Facebook and dogs in the office have in common? They make staff more productive. Seriously.
Here's a little secret that successful business builders know intuitively (even if the words 'marketing assets' have never crossed their lips): An active audience of prospects, resellers, licensees and fans trump an awesome product or service. What are you doing to build your 'marketing assets'? [Ben Stickland Interview]
It's often said in show business that there's no such thing as an 'overnight' success. The same can be said in Startup Land. Even Groupon,...
It's been an unhappy week for Fairfax shareholders. And a disconcerting one for traditional media proprietors. No-one can deny that something bigger is at play. However, with every new disruption there is opportunity. So, who will own the future of media?
This week, Anthill has undergone a massive facelift, along with the addition of a whole bunch of new features. And we're slightly embarrassed about it. Here's why.
The folks at Pollenizer know a thing or two about launching successful businesses – they’ve co-founded more than 25 to date. So, when they advise entrepreneurs to embrace failure in order to learn – or ‘#flearn’ – then it pays to listen.
In 2009, I was interviewed by Tim Burrowes for mumbrella and asked to share some of my 'contentious' views about the future of media. I've been heckled at events before (often and willingly) but I've never felt physically threatened, like I felt that night. I had accidentally made some already anxious people very angry. Four years later, what initially caused ire (then dismissed as science fiction), is now making headlines... for real.
Some stories of commercial creativity and innovation simply make you feel proud to Australian. This is one of them. After the the GFC, HydroCo expanded its treadmill range to include products for dogs and horses. (Its product for the latter is called 'ThoroughTread'. Boom-cha!) Of course, people also race Camels, right? And during racing, Camels suffer from injury in the same way as race horses do! So, here it is; an Australian underwater treadmill for camels.
On 25 April, Google released its latest ranking algorithm, now called the Penguin Update (for reasons known only to Google). Since then, the same set of five to eight recommendations have arrived in my personal inbox from a number of reputable sources. They are supposed to describe factors that seem to help search engine rankings post-Penguin. However, to be frank, most of these recommendations don't seem like anything new. In fact, they only seem to reinforce what people who have a basic understanding of SEO already know. And one recommendation seems downright wrong.
While there's something undoubtedly 'undergraduate' about this video published yesterday by the Melbourne lads from Juice Media (a university researcher and an English teacher), it demonstrates what a game-changing force YouTube and the blogosphere have become. It's amateurish and heavy handed. And, for this reason, it is its own best argument for the censorship it rails against.