Gene Stark
Latest Posts
I’m sick of Marketing Secrets (The problem with SME marketing)
I am bombarded daily by email, direct mail and print advertisements that are all promising to reveal the secrets of… well just about everything. ‘Zero budget marketing secrets’; ‘Free media exposure secrets’; ‘Sales secrets for those that hate cold calling’: the list goes on. They’re dragging us all down.
‘Throwing the book’ at the legal profession (Part 2)
This series by contributing authors Gene Stark and Jeremy Samuel ponders why law firms aren’t better at marketing themselves. This second instalment explores misconceptions about branding and why law firms tend to play from the same tired corporate playbook.
Success breeds tradition, but tradition has never guaranteed success
Why on earth do corporations continue to burn cash on print ads announcing internal promotions and new client updates? Surely their staff would prefer a holiday, the latest gadget / lavish gift / cash bonus, instead of their company spending a couple of thousand dollars making this type of announcement.
How the greatest movie one-liners of all time can inspire your business
It’s not called the silver screen for nothing. Improve the return on your marketing investment using these unforgettable classics to find, attract and retain customers. TV advertisers have only 30 seconds to build rapport with their intended target audience and tell the whole story. The first five to 10 seconds are critical. Headlines in newspapers [...]
Find Us on facebook
Latest Video
Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
Latest Comments
Anthill Amabassadors
Marketing & Media
Sponsored by GoogleWhat do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven’t thought yet to ask.
Tech & Innovation
Sponsored by AusIndustryAusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.
Growth & Export
Sponsored by How to become a Key Person of InfluenceKey People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.
Anty-Climax
Sponsored by AntmartIt’s a group buying site specifically created for entrepreneurs and business builders.
Upcoming Events
Want more leads and customers? Half day event to get big outcomes from a little budget.
Have you ever wondered… Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’. They don’t have to ‘push’ or make stacks of cold calls.
WEBINAR: How to turn your knowledge into products… and build a global empire in your underpants!
This webinar is all about how to unlock your valuable industry knowledge and turn it into a product. It’s about how to increase the value of your business and take control of its future.
