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Ben Flavel

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4 ways the Sports Industry (or any business for that matter) can influence 2013...

What becomes apparent as you read this summary is how much this relates to brands of any kind, in any industry. It’s all a matter of knowing who and what influences your real market and how your brand can best leverage this.

Using research to predict the future in three easy steps (Lessons from AMSRS conference...

There I was, seeking new ways to predict the future at the AMSRS conference 2012. It was full of people who spend their existence...

Why every new venture is like a butterfly. (Why startups need the struggle.)

Recently, I was sharing the history of my business, CheckinLine, with Anthill founder James Tuckerman. As we talked about typical startup struggles, I was reminded...

Taming the Big Data beast (Or… “I thought you were into cats. But, it...

Big Data. It’s a double-edged sword. For example, what if that website you visited about “Cats that look like Hitler” led us to believe that you really liked Cats, so we used that Behavioural Data to target you with ads about Cats. But, in reality, you might actually be into moustaches. And Hitler.

How to crunch information exponentially without your head exploding

After watching and listening to the melodies of Ray Kurzweil's brain, I feel heartened that the only thing separating his brain from mine is the ability to think exponentially -- and that is something I can work on.

Innovation is a noun (and seven other awesome lessons from TEDxMelbourne)

Innovation is a noun. This seems to have been forgotten. Innovation; such a buzz word at the moment, everyone is “doing it.” Trouble is, you don't “do” innovation; innovation is the result of what you do.

What will it take to get innovation back on track?

“Open innovation” isn't a term you associate with Australia. We don't even fund it anymore. When we used to, it was called Innovation Exchange. But it collapsed. Listening to accomplished speakers highlighting this point at the recent Innovation Series event at Langham Hotel, I asked myself: “Why?”

FREE BUSINESS TOOLS

Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

FREE BUSINESS TOOL

How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE