Ben Angel
Latest Posts
Get the plunger! It’s time to remove those brand blockages.
What makes your business stand out above your competitors? What makes individuals select your products and services over theirs? What makes them stare at your website, brochures or you, desiring what you have to offer, and yet, at the end of the day, they fail to make a purchase and then move on to one of your competitors? The ‘inconvenient’ truth is that your business simply isn’t remarkable.
Are women snubbing men in the boardroom?
Imagine this… You are one of one hundred and thirty women walking into a room to learn about networking with men to gain board positions. As you walk in, you see the only male presenter standing there, smiling, next to the door. He is not directly in your way. However, he is standing just far enough from the doorway that you have to change direction to make your way around him to enter the room and find your seat. Do you make an effort to say hello or walk on by?
Harness the long-lost ritual of seductive storytelling
Storytelling is a highly effective way to draw customers into your organisation, but how do you apply it in your business?
Keep your friends close and your competitors even closer
It is commonplace in business to look at what your competitors are doing and do your own carefully crafted version of that. Excuse me. I just threw up in my mouth a little bit. There is nothing unique about reflecting the messages within your industry.
Lady Gaga sells the kind of porn that turns her clients on
Attracting new clients to your business can be as simple as finding out what turns them on. I’m talking about how to uncover the secret desires of your audience in order to really tickle their fancy and best excite and seduce them into becoming your clients.
Five steps to becoming highly infectious on Twitter
You’re tweeting mad if you’ve missed the short-term and long-term benefits that a social media platform like Twitter can create for your business and personal brands.
Are you a regurgitated version of your competitors? (Plus YouTube & 145,000 views)
Yes, yes I hear you… you’re adamant that your business model is different. But is it really? Take a moment now to jump online and Google the products and services you sell. Does your offering still feel so unique, or is it starting to look suspiciously similar to others in the marketplace?
Are business consultants a bunch of frauds?
Earlier this week one of my clients exposed to me that she felt like a fraud as a business consultant. She can’t be the only one. Right?!
If you’ve never felt like a fraud then don’t even bother reading the rest of this article.
To give up or go on: Is it time to call it quits?
Eight years ago I found myself on the floor in tears. My father had just passed away, my business was failing and my love life sucked. I was at a cross roads in my life and didn’t know which way to turn. As it turned out, there was only one real option.
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Latest Video
Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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