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How to become a Key Person of Influence

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Bala Murali Krishna

author

Bala is a seasoned journalist with interests in technology, cricket and much more. His articles are published in a number of publications -- online and offline -- and include Asiancorrespondent.com/author/bmkrishna, a pan-Asian news site on which he writes an India-specific blog.

Latest Posts

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May 22, 2012 | Articles

Cofounder dating scene hotting up as startup seeks out more partners

Cofounder Speed Date has come far in its mission to help entrepreneurs find equally passionate cofounders — a key bridge to success. But the startup — itself less than a year old — is now reaching out to more and more local partners in a bid to accelerate the process.

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May 21, 2012 | Articles

NICTA’s Scalify gets a $2 million jump in bid to juice up the gaming market

Outside gaming, NICTA’s technology can be used to improve the delivery of gaming and virtual environments that are increasingly being used for online learning and training. It also can be used for telemedicine programs that involve exchanging large datasets and for bandwidth-intensive data like3D scans and x-rays.

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May 16, 2012 | Articles

Viral Marketing 101 just changed. Check out lessons from ‘The Hunger Games’

What was the last thing you did before booking your movie tickets? One in five logged on to Facebook and checked out what their close friends said about the movie, and an even higher 38% found other ways to do the same, suggesting a clear shift in the dynamics of viral marketing.

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May 16, 2012 | Articles

Is Facebook the Internet version of crack? Perhaps for some.

The researchers concluded that women, younger users and “anxious and social insecure” people could be at higher risk of Facebook addiction than other people. Correspondingly, ambitious and more organized people might be at lower risk.

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May 11, 2012 | Articles

Mooo grows into Tinyme, wants to be counted as a global brand

There comes a time in the life of a startup when it is, happily, meet with the opportunity to expand its frontiers. To mooo.com.au, a seller of diverse personalised and stylish products for kids, that moment came last year. Not all founders seize the opportunity when it presents itself. The founders of mooo embraced the opportunity with open arms. Now, they are taking on the world.

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May 10, 2012 | Articles

Founders of work-at-your-leisure job site ready to take on Silicon Valley

It might have been inspired by the Founder’s quest to find part-time or freelance work to suit their unique needs. Or, it might be a broader thing, given our changing society. Regardless, HireMeUp got it right, and now they’re heading to Silicon Valley.

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May 9, 2012 | Articles

Deskarma: Gamification as social currency for workplace change

Apparently work isn’t fun enough. Now, work has to become a game to foster innovation and staff engagement. And, it’s not just the social networks and startups taking this path. The World Bank and the U.S. Army have begun to gamify their workplaces.

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May 7, 2012 | Articles

StreetAdvisor: Will it or 7 others ‘fit’ in the iconic world of Webby awards?

There are Australian companies galore in the 16th Annual Webby awards nominations. With more than 10,000 entries received this year, eight Australian companies have made it to the finals. All of these companies will now be fine tuning their five word acceptance speeches.

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May 3, 2012 | Articles
By Kerwin Rae

The upside of having an aging population, if you’re an entrepreneur

An ageing population of business owners and a generational shift in business succession strategies is poised to bring unprecedented opportunities for major investments. This will be in the form of small to medium businesses for sale, as the baby boomer generation continues to reach retirement age and exit the business sector.

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May 2, 2012 | Articles

Minister Brendan O’Connor calls on the ‘Future of Work’

Is coworking the ‘future of work’? Brendan O’Connor, the Minister for Small Business believes it may be the case. Melbourne Hub, one of many coworking spaces, is one example of how these environments attract companies both large and small. Is coworking the next step in mobile, ‘knowmadic’ workforce?

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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]

I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.

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Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.

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Upcoming Events

MAY
29

Want more leads and customers? Half day event to get big outcomes from a little budget.

Have you ever wondered… Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’. They don’t have to ‘push’ or make stacks of cold calls.

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MAY
22

WEBINAR: How to turn your knowledge into products… and build a global empire in your underpants!

This webinar is all about how to unlock your valuable industry knowledge and turn it into a product. It’s about how to increase the value of your business and take control of its future.

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