Alex Pirouz, Author at
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Alex Pirouz

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When adversity strikes, the choice is yours: Bitter or Better?

Have you ever questioned yourself? Why am I doing this? Is it all worth it? Have you ever wanted to throw in the towel? As entrepreneurs...

Three things every business can learn from LinkedIn’s company culture

Each company is defined by it. Not many know it by name and many don’t even know it exists! It’s your company culture, your...

The number one asset in your business today

Running a business, whether you are a sole proprietor or own a large business, is not for the faint of heart. Given the numerous...

What is the single most powerful advantage to give your business?

I recently read a report by PwC that said that one in four CEOs are unable to pursue a market opportunity, or have to...

What are the keys to entrepreneurial success? You won’t believe the difference one behaviour...

There are many resources available that list the characteristic traits of an ideal entrepreneur, including what you should be masters of and, what natural...

Top three most common mistakes made on LinkedIn and, what you can do to...

Every year I speak with hundreds if not thousands of people on the topic of LinkedIn and, the biggest mistake I see across most...

How to build a powerful online community for the benefit of your business.

First, of all I would like to note that there is a really big difference between audience and community. An audience is one-way. Not...

How do you compare to your competition? Five steps to benchmarking your business success

One of the best ways to keep your business operating successfully is by continually measuring and comparing its performance against competitor averages, a concept...

Everything you need to know about video marketing and, why it’s so important

In the last few years, the use of video marketing has grown from a few businesses occasionally including it on their website, to an...

What are the five things that identify a good accountant?

Accountants are not just bean counters. The are business advisors – or should be. Getting the right advice is essential for the success of...

The return of ethics to the world of business and entrepreneurship

Being ethical in business is not only common sense, it makes business sense as well. Thanks to many social and technical shifts, this is...

Just how important is data and information in a business?

When is the last time that you reviewed the status of clients for your business? More specifically, how many of you could answer the following...

Why every business needs to have an advisor

Seventy per cent of small businesses that receive mentoring survive for five years or more, which is more then double the rate compared with...

Eight important lessons every entrepreneur can learn from kids

Over the past couple of years, I have been fortunate enough to meet and work with hundreds of entrepreneurs from all ages and walks...

Do you really have what it takes to be an entrepreneur?

Are you thinking about ditching the corporate cubicle to go work for yourself? The promise of freedom sure is enticing. Imagine it - no more...

Do you have perfect timing? The success of your business may just depend on...

Good timing can turn a mediocre product into a breakout success; bad timing can destroy an otherwise successful career. In business, timing is everything....

Before you start, you need to plan the exit. Why every business needs a...

A smart small-business owner is a forward-thinker. He knows that at some point in the future there may come a time when he needs...

Why you need to treat your customers like they are journalists (if you want...

Treat your customers as if they were newspaper reporters; this is the new mantra for savvy companies of all sizes. Like many journalists, your customers...

Why it is mission critical to choose the right accountant for your business

As a business owner, it’s important to choose an accountant that acts not only as a bookkeeper, auditor or tax advisor but also as...

The mobile revolution. Have you signed up or, are you still on the sidelines?

You know the saying "Go big or, go home"? Well, it's evolved. Now, it's "Go mobile or, go home."

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