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Alan Jones

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Alan Jones is Chief Hindsight Officer at Doing Words. Since 1995, he has consulted to early-stage companies and new product development teams, helping with online strategy for communications, product development and marketing. He also has hands-on experience founding and co-founding web and mobile startups, as well as senior management experience in larger companies including Yahoo!, News Digital Media and Microsoft.

My hunch says: don’t block Twitter followers

Let’s take a leaf from the pages of Old Media History. If you own a television set, TV networks can’t stop you watching their programming. There is no ‘block’ button on the control panel at your local TV station. Yet the demographic composition of a TV audience is essential to the success of a television when courting advertisers.

Apple is a ‘Cathedral’. Google is a ‘Bazaar’. So where will you park your...

Apple and Google have radically different approaches to building online marketplaces. So will our smartphone apps of the future be delivered from the hallowed alter or the pulsing street?

Email marketing: ring a bell, get a food pellet

Email marketing can be tough. Your strategy and execution doesn't have to be that bad for it to shut down communication with customers. Here's how...

FREE BUSINESS TOOLS

Five things to get right before you quit your day job,...

Are you wondering if you are ready to quit your day job to pursue your entrepreneurial dreams? You, like many other aspiring entrepreneurs, may feel stuck and unable to take the plunge into the startup lifestyle. Dan Mumby is here to make sure you know the five key things to get right before you quit your day job in this FREE CHEAT SHEET.

FREE BUSINESS TOOL

HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Plenty of recruitment agencies have tallied the numbers and found that the average dud hire will cost an organisation between $50,000 and $70,000, factoring...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE