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Have you nominated your innovation for the SMART 100?

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  • integrum is an integrated Risk & Compliance management system software for KPI reporting. By way of summary, integrum is used by organisations (small, medium to large and multinationals) to manage the...
  • Ideation Design has been creating new products for our clients for over 20 years. At Ideation Design we have developed a design process to deliver product solutions that are visually appealing, innova...
  • Beachside is an outsourced marketing and creative department that specialises in creating memories that inspire consumers long after the brand interaction. By being an outsourced option for your busin...
  • Our SMART100 award-winning online tools help innovators more easily access cash from tax breaks. To add $10,000, $50,000 or even $100,000 or more to your bank account let us help you make your R&D cla...
  • marketme.com.au is the virtual marketing department for both business owners who need professional advice and services and marketing managers who need backup and support to implement their campaigns. ...
  • Video production and web savvy business development for the modern world; wordpress, youtube, facebook, twitter, mailchimp, iphone/ipad/android apps, pr, kicking down the right doors, engagement = sca...
  • TechFlare is your one-stop IT provider. Need an IT solution? We've got answers! From out of the box solutions to thinking outside of the box. Visit our site and take a look!
  • If you have debt, then you need Money Rules. Credit cards, personal and home loans are continuously sucking interest out of everyday incomes, leaving less for the necessities of living. Money Rules ac...
  • Tenders are an integral part of the technology marketplace. TenderBytes is a specialist in the technology sector and our Notification Newsletter, our Tender Kit, and our Writing Services are attuned t...
  • Is your marketing budget slim, but your ambition large? Did you know that a simple press release can be one of the most valuable tools in your marketing kitbag? Newsmaker makes it fast and easy to use...
  • Get bills and invoices out of your way quickly with BillsTrust, your accounts payable assistant. Send your bills by fax, email or web upload and BillsTrust will take care of the rest, ensuring your bi...
  • AdLand Jobs is a niche job board exclusively for the advertising & communications industry and is the best place to advertise or land a job in advertising, design, digital, events, experiential, PR, s...
  • BuyAustralianMade has been promoting Australian made products, Australian grown produce and Australian delivered services since June 2009. The combination of the BuyAustralianMade.com.au website and ...
  • Chrysiliou IP is a medium sized Australian IP firm with offices in Sydney and Melbourne. Chrysiliou IP has a long and proud history and comprises a strong team of experts in its patent and trade mark ...
  • Sales and presentation skills training for the technically advanced and academically gifted. (Sound like you?) We also train 'regular Joes' to become adept at selling and win more business. Learn how ...

Alan Jones

author

Alan Jones is Chief Hindsight Officer at Doing Words. Since 1995, he has consulted to early-stage companies and new product development teams, helping with online strategy for communications, product development and marketing. He also has hands-on experience founding and co-founding web and mobile startups, as well as senior management experience in larger companies including Yahoo!, News Digital Media and Microsoft.

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March 11, 2010 | Articles

My hunch says: don’t block Twitter followers

Let’s take a leaf from the pages of Old Media History. If you own a television set, TV networks can’t stop you watching their programming. There is no ‘block’ button on the control panel at your local TV station. Yet the demographic composition of a TV audience is essential to the success of a television when courting advertisers.

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November 24, 2009 | Articles

Apple is a ‘Cathedral’. Google is a ‘Bazaar’. So where will you park your smartphone of the future?

Apple and Google have radically different approaches to building online marketplaces. So will our smartphone apps of the future be delivered from the hallowed alter or the pulsing street?

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November 9, 2009 | Articles

Email marketing: ring a bell, get a food pellet

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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]

I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.

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Have you ever wondered… Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’. They don’t have to ‘push’ or make stacks of cold calls.

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