Adrian Spencer
Latest Posts
The Facts and Falsehoods of Commercialisation Australia: Six myths exposed
The Commercialisation Australia program, the successor to the Government’s COMET scheme, has proved a boon to many but a bane to others. Inevitably it was going to have a few teething problems. As with any new incentive program, it can involve navigating the industry-specific details to work out whether it’s right for your business. Here, Adrian Spencer explains the pros and cons that the grant can have for the technology sector.
A splash of cash welcomes in the New Year as Commercialisation Australia officially launches
In a pre-Christmas treat, the Rudd Government uncorked $196 million of funding, to be delivered through Commercialisation Australia (CA).While most of us were busy opening presents and welcoming in the New Year, this one gift remained for many to discover after returning to work! So how does it work?
Commercialisation Australia and the Valley of Death
Firstly, let’s clear up some confusion. Commercialisation Australia is not going to pay for your marketing campaign, help you with advertising or fund you to break into your desired market. CA will help you up to the point that you are ready to go commercial. That is, it will help with pre-commercialisation.
At last, a Federal grant for IT
The Federal Government has just launched a new grant for third party service providers to help small and home based businesses with:
• ‘free or low cost’ IT skills development
• training and mentoring services
• improved web presence and e-business capability
Funding is available up to $500,000.
Grants: The advantage of another view
The place of interaction between government and industry is often clouded with confusion, perplexity and frustration, where it seems as though no one is truly speaking the same language. In order to help you in your dealings with government, we thought we would offer you an inside look as to how the government thinks about [...]
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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