The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Name of SMART 100 Innovation (State/Ter)

This innovation initially came to life when…

WHAT & HOW

The purpose of this innovation is to…

It does this by…

PURPOSE & BENEFITS

This innovation improves on what came before because…

Its various benefits to the customer/end-user include…

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Its predecessors/competitors include…

TARGET MARKET

It is made for…

DISTRIBUTION STRATEGY

It is available for sale through…

Our marketing strategy is to…

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Synaptor Observations (WA)

This innovation initially came to life when…

A large consulting client asked us to build yet another mind-numbingly boring and inadequate paper-based safety tool.

Enough is enough, we decided.

We founded Synaptor to free workers from the tedium of OHS paperwork and to enable supervisors to manage risk in real time.

WHAT & HOW

The purpose of this innovation is to…

Synaptor Observations helps companies ensure the safety of their people and the environment.

It does this by…

Site workers use the Observations app to record the details of unsafe acts or conditions, including photos. The observations automatically sync to a secure database. The Maps app gives workers a live, interactive map of observations on their site, and receives automatic site-specific safety alerts. Supervisors use a web module to manage data, see trends, and communicate with workers.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Existing systems have significant delays between observation of an unsafe act or condition, and an organisation’s ability to act. It can often take a company using a paper-based system three weeks to learn from what employees are seeing in the field.

With Synaptor Observations this is reduced to minutes or seconds.

Its various benefits to the customer/end-user include…

Synaptor helps companies:

• Demonstrate safety leadership to clients and regulators.
• Get supervisors back into the field where they can make a difference.
• Reduce their OHS paperwork burden.
• Manage risks on work sites in real time.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Existing observation programs typically rely on site workers filling out little pre-printed paper cards or forms. These are then collected, brought to a central office, and entered by hand into a spreadsheet.

Its predecessors/competitors include…

Competing solutions include those that require machine scanning of standardized cards (STOP, Scantron), or those that offer a standalone mobile app with no data gathering or communications (TR).

TARGET MARKET

It is made for…

Our broad market is small- and medium-sized enterprises that have operations in hazardous industries.

We will initially focus on resources companies — those in mining, oil & gas, and construction.

Companies around the world face broadly similar safety compliance obligations. Our product therefore has an international market.

We expect initial adoption of our product to be greatest in areas where resource industries are booming, including Australia.

As an indication of the domestic market size, there are more than 300,000 construction companies in Australia according to the ABS.

DISTRIBUTION STRATEGY

It is available for sale through…

Free mobile apps distributed via iTunes App Store and Android Market.

Subscriptions to paid web management modules available directly from our website: www.synaptor.com.au.

Our marketing strategy is to…

Use the following channels:

• Inbound marketing: make valuable resources available for free via the Internet to build credibility and generate referrals (work instructions, presentations, training).
• Paid marketing: search and social network advertising, paid placement in key industry publications.
• PR: cultivate relationships with key industry publications and pitch articles. Get listed with Anthill SMART 100.
• Commission Marketing Agreements: others sell for commission.

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Building Site Safety Game (ACT)

This innovation initially came to life when…

Our company, Transformed, held a creative brainstorm to extend our e-learning offering. We realised that we needed something that was exciting, engaging and different. Transformed has been working to help solve training issues in the construction industry by breaking down barriers. This market is experiencing a skills shortage impinged further by more stringent building licensing requirements. This initiative was developed to assist in the experiential learning of safety risks in a construction environment. It also allowed people to learn anywhere, anytime and capitalised on the massive growth of tablets and smartphones.

WHAT & HOW

The purpose of this innovation is to…

Provide an interactive and fun experiential learning opportunity in relation to construction site safety. Students can apply safety assessment techniques without the potential for injury that is present in a high-risk construction site.

It does this by…

It does this by the use of a construction site safety game. The game generates a number of safety hazards at commencement. As learners navigate the 3D world with a keyboard and mouse, they identify risks, undertake a risk assessment and report their results to the site foreman. The results are scored with feedback being provided throughout the game.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Site safety is traditionally taught in a classroom. Students often lack the experience in translating the theory learned into practice. The simulator provides a photo-realistic look and immersive audio and provides students with the opportunity to learn in a fun way and make mistakes without risking injury to themselves or others.

Its various benefits to the customer/end-user include…

An immersive, realistic and fun way to learn and apply skills in safety risk management on building sites as part of the Diploma of Building and Construction (Building).

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Training theory within a classroom or via distance learning training materials. When participants then visited a construction site they would be less prepared as they had only been taught theory verbally. This product helps to put the theory into context before the participant is exposed to a high-risk environment.

Its predecessors/competitors include…

Classroom-based lectures or PowerPoint slides of building site safety hazards. Boring! Serious games are not new; however, none have been applied to this context. This product will be a completely new way of operating. A game changer!

TARGET MARKET

It is made for…

Construction workers studying for the Diploma of Building and Construction (Building) initially. However, this application has potential to address national skills shortages in other industries by catering for a wide range of learning styles providing opportunities for regional and remote learners to bridge geographical distances. The product and associated course is targeted towards building trades or site managers wishing to upgrade their qualifications or attain a higher-level building licence. The students are largely male, aged 25-45, operating in the building industry. The game has been specifically designed for this target market and demographic.

DISTRIBUTION STRATEGY

It is available for sale through…

Through our accredited training course, the Diploma of Building and Construction (Building). When clients sign up for this course, they will get access to the game.

Our marketing strategy is to…

Use this product to reinforce Transformed’s innovative ethos, support its virtual learning strategy and create a “game changer” within the industry. A demo of this game will be used for marketing communication purposes. We want to create a marketing buzz, via word of mouth and an interactive social media campaign.

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

PaperAct Electronic Filing Cabinet (VIC)

This innovation initially came to life when…

PaperAct’s innovative approach to electronic filing came to life due to the frustration of the co-founders and the limitations of current scanning and filing of all business documents.

Document filing practices (physical and electronic) don’t take into account the current need of consolidating all your online and offline filing systems.

Businesses are “forced” to use and maintain separate filing systems while spending wasted hours in searching for files and documents.

PaperAct incorporates your paper documents, important e-mails, attachments and faxes, securely filing all your documents so you never have to waste time or money searching through filing cabinets again.

WHAT & HOW

The purpose of this innovation is to…

Provide a state-of-the-art filing solution for storing, organising and accessing all business documents anywhere, anytime. PaperAct consolidates your paper, e-mails, attachments and electronic documents saving you time, money and space. Delivered in easy to use plug-and-play appliance.

It does this by…

Delivering a plug-and-play appliance (with high-speed double-sided scanner) that can replace tens of fully populated, physical four-drawer filing cabinets saving considerable floor space, filing time and money!

This amazing piece of equipment (not bigger than your office printer) securely stores and files all your documents. There is no software to instal on computers, networks or servers!

PURPOSE & BENEFITS

This innovation improves on what came before because…

PaperAct improves on what exists in the market because it allows SMBs and SOHOs to use functionality that was traditionally available to the “big end of town”.

With no software to instal (browser-based) and no hardware to procure, a plug-and-play solution is ideal for every business that needs to file paper, e-mails, attachments, electronic files and more.

Its various benefits to the customer/end-user include…

PaperAct provides:

• Consolidated view of all documents
• Accessibility from anywhere at any time using any device
• No software to install
• “Google-like” search engine, including optical recognition of paper documents
• Smartphone apps for capturing documents
• Saves time, space and money

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past, businesses that wanted to replace their filing cabinet had to buy a scanner, software, hardware, licenses and “stitch these together”.

Although the basic technology building blocks required to significantly improve this process have existed for a long time, the absence of an integrated, purpose-built, turnkey solution has significantly impeded the obvious end-benefits that can be realised.

Its predecessors/competitors include…

PaperAct competitors or programs that offer filing-like capabilities are SHSU, SimpleIndex, PearlDocx, PSIGEN, FabSoftReform, DocPoint, Vscan, EMC ApplicationExtender, PaperPort, DOCS2MANAGE, DocuCabinet, FileSphere and even sharepoint. Lower-end cloud solutions might include billeo.com, dropbox.net, everNote, scanr.com, expensr.com and shoeboxed.com.

TARGET MARKET

It is made for…

PaperAct is made available and specifically designed for Small Office/Home Office and Small-to-Medium Business. PaperAct is a state-of-the-art solution which leverages the power of the Internet and cloud computing to deliver mobility, portability, scalability and pay-as-you-go access. PaperAct is being used by many organisations such as: Medical practitioners, Medical Clinics, Hospital Departments, Dentists, Bookkeepers, Real Estate Agencies, Audio Testing Clinics, Contracts Office, Body Corporate, Small-to-Mid Manufacturers, Despatch Departments, Accounting Departments Legal, Business Executive Home Office, Project Management Companies Property Developers, Builders and more. (See: http://www.paperact.com/paperact-customers-case-study/)

DISTRIBUTION STRATEGY

It is available for sale through…

PaperAct Electronic Filing Cabinet Appliance is currently available for sale directly from PaperAct Solution or through authorised resellers. The appliance is sold as a subscription (rent) service, fully supported.

PaperAct Cloud Solution is currently in beta and available online.

Our marketing strategy is to…

Our marketing strategy is to take PaperAct to market by extending our resellers base and ultimately use resellers in Aus/USA/UK as the main channel to market, while we focus on the support, maintenance and technology.

PaperAct is now in the process of formalising a go-to-market strategy in the USA working with partners and investors in Silicon Valley.

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DriftProof Sprayer (QLD)

This innovation initially came to life when…

Technigro CEO Nick Bloor realised that traditional commercial boom sprayers — which are unuseable in even moderate winds — created a lack of predictability for when our spraying activities could be carried out and, ergo, a lack of predictability for our clients. He therefore put the challenge to Technigro’s R&D department to develop a solution that would allow spraying to be undertaken in all kinds of weather conditions, and thus make it easier to let clients know when work would be carried out.

WHAT & HOW

The purpose of this innovation is to…

Traditional commercial boom sprays are heavily affected by weather factors — particularly wind. The DriftProof Sprayer (DPS) utilises a specialised design to overcome such issues, allowing spraying to be undertaken in most weather conditions and significantly reducing off-target spray drift.

It does this by…

The DPS utilises a patented shield that encloses spray droplets resulting in a safer application for spray operators and the general public. Because the products reach the ground directly and spray drift is largely avoided, product use can be reduced by up to 70%, delivering major environmental benefits and cost savings for clients.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Traditional boom sprayers can ultimately achieve the same end-results, but in the process waste large amounts of product through drift. In addition to being wasteful, this can be dangerous as chemicals end up in locations where they’re not intended. The DPS completely eliminates these issues by ensuring that spray droplets hit their intended targets directly.

Its various benefits to the customer/end-user include…

Significantly lower costs — less product is required to achieve comparable results, while productivity efficiencies are gained.

Increased service reliability — the DPS can be used in weather conditions that traditional sprayers can’t.

Increased safety — products reach only their intended targets.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Previously, use of commercial boom sprayers was only viable on days where weather conditions where perfect. Spraying becomes increasingly dangerous in light wind, as it results in high levels of product wastage and safety issues due to off-target spray drift and chemicals reaching unintended targets. This unpredictability makes traditional sprayers far less convenient and less sustainable than the DPS.

Its predecessors/competitors include…

Boom sprayers have been the only other viable alternatives to spraying large tracts of turf.

TARGET MARKET

It is made for…

There is growing aversion to spraying, particularly in public spaces. With greater environmental awareness it’s clear the DriftProof Sprayer is a valuable tool with global market potential.

In the U.S. alone, there are over 132,000 schools and over 6,000 post-secondary title institutions. The U.S. also has over 17,000 golf courses and over 87,000 government authorities. In Australia there are over 9,500 schools and 393 universities, many with several campuses. In addition to this, Australia hosts over 1,800 golf courses and countless sporting fields. There is significant global market potential for a product that makes spraying in open spaces safer.

DISTRIBUTION STRATEGY

It is available for sale through…

While not currently commercialised, the DPS will most likely be distributed through major herbicide and pesticide producers, who are currently looking for new delivery mechanisms to make their products safer to use.

Our marketing strategy is to…

The Australian Pesticides and Veterinary Medicines Authority (APVMA) is responsible for ensuring that off-target spray drift does not harm human health, the environment or international trade; they are currently considering enforcing further spraying restrictions to assist in controlling off-target spray drift. If enforced, Technigro will have an incredible opportunity to leverage these new rules in order to promote the DPS.

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Tibouchina Fantasy Flowers (TAS)

This innovation initially came to life when…

A dedicated plant breeder in Queensland joined forces with horticultural marketing company. Over 20 years in the making, Tibouchina Fantasy Flowers Collection represents true innovation in horticulture. An investment of passion, time and energy coupled with breakthrough pollination and propagation techniques have delivered one of most successful plant collections seen in modern times.

Tibouchinas are typically subtropical trees and shrubs enjoyed for their large flowers. Fantasy Flowers allows a much wider audience to enjoy them. We have developed specialist dwarf varieties, new colour ranges and increased cold tolerance. This means there is a variety to suit all climatic zones.

WHAT & HOW

The purpose of this innovation is to…

Deliver the beauty and performance of the Tibouchina genus to a much wider audience both domestically and globally. Through years of perfecting new pollination techniques, the Fantasy Flowers Collection is the first to deliver compact varieties with superior garden performance.

It does this by…

Delivering groundbreaking performance on a number of levels. The collection includes the world’s first dwarf Tibouchina and five other varieties that offer a range of cold tolerance characteristics, flower colour and climatic applications. The collection provides a variety suited to each climatic zone in Australia. Enjoy the sheer “wow” of flower power that the collection offers wherever you live!

PURPOSE & BENEFITS

This innovation improves on what came before because…

Tibouchina was a genus confined to subtropical climatic zones. Horticulturalists and garden lovers based in cool and very warm climates could only admire them from afar. The key developments in breeding include breakthroughs in cold tolerance, improved compact habits and increased flower volume and colour range. Some varieties offer flowers that change colour as they age — simply breathtaking.

Its various benefits to the customer/end-user include…

• True dwarf Tibouchinas for pots and small gardens.
• Large, vivid blooms for outstanding impact.
• Outstanding cold tolerance — vastly extends climatic range.
• Multicoloured flowers on the one plant.
• Increased flower volume and improved lengthy flowering season.
• Improved compact habit.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Limiting the Tibouchina market to appropriate climatic zones. Until now Tibouchinas have been limited to subtropical zones. They also are typically very “leggy” and not meeting market demand for a tidy, compact plant. Flower colour has been limited and one tone per plant. Tibouchinas for container gardening have been rare and we see opportunity in this market.

Its predecessors/competitors include…

Creating beautiful displays that wow with Tiboucinas has been limited to subtopical zones. There have been a very limited number of varieties that have enjoyed success in Australia, most of which have purple flowers, for example Tibouchina “Jazzie”.

TARGET MARKET

It is made for…

DISTRIBUTION STRATEGY

It is available for sale through…

Our extensive network of quality growers around the country. Our network supplies all good garden centres and larger chain stores. We will also be launching the collection in the USA, UK, Europe, South Africa and New Zealand.

Our marketing strategy is to…

Deliver an innovative campaign to capture the imagination of not just consumers, but also our growers, retailers and the horticultural media. The collection will be supported by full branding and support including labelling, point-of-sale, fact sheets, multimedia support, print advertising and television coverage.

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iasset.com (NSW)

This innovation initially came to life when…

The innovation came to life whilst building another of my companies — Distribution Central Pty. Ltd. (which by using the engine went from 1.7m to 220m in three countries). When other people saw the system, they realised they needed it for their markets around the world so in 2008 it was incorporated as its own company.

WHAT & HOW

The purpose of this innovation is to…

Change the way channels to market (supply chains) work to give everyone in the channel — Manufacturer, Distributor, Reseller or End-user — equal access to a single source of truth (think Facebook for channels).

It does this by…

Connecting all parties mentioned via SaaS (cloud delivery) and through its four main modules — Product Lifecycle, Channel Enablement, Learning Management and Knowledge Delivery — makes the channel significantly more efficient and more importantly drives revenues of all parties up, and gives the end user a better service outcome. A side benefit is the BI gained from the data flows.

PURPOSE & BENEFITS

This innovation improves on what came before because…

There was nothing before, maybe Excel spreadsheets? Once a manufacturer shipped product out the warehouse, the only thing they knew was which distributor they had sold it to (generally speaking). They had no idea who the reseller or end customer was, nor where the product actually went (important for servicing).

Its various benefits to the customer/end-user include…

Increases attachment of maintenance contracts revenues (best example of one manufacturer from 22% to 98% = approx. $22m), software renewals, end-of-life communications and upgrades, education and training of channels.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

It generally wasn’t solved. Registration data might have told the vendor who the end user was if they were lucky. They also had no idea where or how highly skilled their channel partners training was or whether they met their reseller status level (channel enablement) for which they get extra discounts.

Its predecessors/competitors include…

Excel at a long shot.

TARGET MARKET

It is made for…

Any supply chain.

DISTRIBUTION STRATEGY

It is available for sale through…

Per-user licensing, cloud-delivered, so no software implementation required.

Our marketing strategy is to…

Complex to describe here but direct salespeople in Australia, Singapore, Beijing, San Jose today, sponsored Aberdeen report on Partner Resource Management (PRM), “iasset.com index” published in channel mags, some ads, SEO.
 

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Mozo Travel Money Hub (NSW)

This innovation initially came to life when…

One of our community members asked us, “What’s the best way to access money while overseas?” We didn’t know the answer and immediately put the Mozo Rate Chasers on the task to find out. Within eight weeks of being asked that question, the Mozo Travel Money Hub was born. That person got the answer they needed for their trip and now everyone else going overseas can too.

WHAT & HOW

The purpose of this innovation is to…

Put an end to Lonely Planet-sized bank statements by helping the average Australian traveller find the cheapest holiday money options for their needs.

It does this by…

As a one-stop travel money hub that compares all the major travel money options available from debit cards, prepaid cards, credit cards and foreign exchange. We answer the question, “Which way to get money overseas is best?” Users can also read independent product reviews, compare exchange rates and absorb helpful travel money guides that explain overseas money do’s and don’ts.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Never before has anyone compared all the different options to get money. Mozo’s travel money hub shows that just as Aussies shop around for flights and accommodation it pays to shop around for travel money. On a $5,000 holiday spend you could overpay as much as $315 in fees — that’s a lot of poolside pina coladas!

Its various benefits to the customer/end-user include…

No more panoramic credit card bills or bank statements full of overseas ATM fees, foreign exchange surcharges and foreign currency purchase fees.

We expose the travel money tricks and traps and help Aussies get a better a holiday money deal.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

It wasn’t. You could take a few extra holiday days before your trip to visit every bank branch and wade through T’s & C’s to find the best deal. Or like most people, you just accepted you would pay through the nose to access your money when overseas and wait for the bank statement to come in after your trip, then panic.

Its predecessors/competitors include…

There aren’t any. Mozo is the first Travel Money Hub that has all the travel money providers, fee info and options in the one place, for all the different ways possible to access money while overseas.

TARGET MARKET

It is made for…

The 7.1 million Australians who go overseas each year and the $1.4 billion we are being charged for the privilege of spending our money overseas. It also helps the thousands of Australians who are now shopping online internationally with their credit cards and being ripped off by paying high foreign currency exchange and conversion charges.

DISTRIBUTION STRATEGY

It is available for sale through…

Australians are already paying too much to access their own money. All of Mozo’s travel money comparison tools and information are available freely to anyone who visits our website at mozo.com.au/travel-money. We’re open 24/7, 365 days a year!

Our marketing strategy is to…

Spread the word about Australia’s travel money rorts and gems through PR, social media and word of mouth via our online community. We’re in soft launch and so far we’ve had over 50,000 visitors to the Travel Money Hub. We’re getting jittery thinking about the results we can expect once advertising kicks in the coming months — mango daiquiri anyone?

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Scrubba Wash Bag (VIC)

This innovation initially came to life when…

Ashley Newland was preparing for a trip to climb Mt. Kilimanjaro. He realised that with all his cold weather and camping gear he would only be able to take a few changes of clothing and would have to wash them regularly. While waterproof bags can be used to soak clothing, they lack efficiency. It was then that he had the revelation that washboards have been around for centuries and they work! If he could incorporate a flexible washboard into a sealable bag, he could change the way people wash clothing when they travel.

WHAT & HOW

The purpose of this innovation is to…

Provide travellers or environmentally conscious urban dwellers with a compact and lightweight device for washing clothing that doesn’t require electricity and can be used anywhere.

It does this by…

Virtue of the Scrubba wash bag’s highly flexible internal washboard. A user simply: adds water, detergent and dirty clothing to the Scrubba wash bag; seals the bag and expels air through a valve; rubs the clothing against the flexible washboard for 20-40 seconds; empties the bag and rinses the clothing. Clothing is clean in minutes!

PURPOSE & BENEFITS

This innovation improves on what came before because…

There has never been a device for washing clothes that is compact, lightweight and efficient enough for people to take travelling. The Scrubba wash bag weighs around 180g and is almost pocket-sized.

Its various benefits to the customer/end-user include…

Being able to wash their clothes for free whenever and wherever they want. As the Scrubba wash bag doesn’t require electricity, it is an environmentally friendly method for washing clothing and its size means it will fit in anyone’s pack.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Travellers paying to use a Laundromat or washing service or soaking their clothing in sinks or plastic bags. However, Laundromats and washing services can be hard to find and/or are expensive when abroad. Sinks may be dirty or unavailable for soaking clothing and plastic bags lack washing efficiency.

Its predecessors/competitors include…

Sinks, Laundromats, traditional washing machines and plastic bags.

TARGET MARKET

It is made for…

Anyone that needs to wash clothing on the go. This includes backpackers or other travellers, campers, military personnel, aid workers, etc. Literally, millions of people around the world! There is also a large market for urban dwellers or college students who may not have easy access to a washing machine or may only want to quickly wash a few items of clothing or delicates. As the Scrubba wash bag doesn’t require electricity, it should also appeal to environmentally conscious consumers.

DISTRIBUTION STRATEGY

It is available for sale through…

Our website (www.thescrubba.com) from early May 2012 with worldwide shipping available. We also plan to engage retailers in our major markets to stock the Scrubba wash bag.

Our marketing strategy is to…

Continue promoting the Scrubba wash bag through social media campaigns as well as online and in-print travel, camping and gadget magazines. For a product yet to be released, the Scrubba wash bag has already had over 80,000 YouTube views in 154 countries and online news coverage in more than eight languages.

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Microcell Arrays (VIC)

This innovation initially came to life when…

We realised that we could not track the position of certain types of biological cells for more then one hour without losing sight of them under the microscope. The research that was being conducted relied on infecting a specific cell then waiting for 3-5 days to see if the cell was infected, died, divided or nothing happened. In the end there could be no direct correlation between how many cells we infected and the outcome five days later, except for the development of assumptions and statistical probabilities.

WHAT & HOW

The purpose of this innovation is to…

Allows the cells to be placed under a microscope multiple times over multiple days and you know exactly which cells you are tracking without having to rely on assumptions and statistics.

It does this by…

Confining the cells, like a farm paddock confines how far animals can roam. As the design incorporates multiple arrays, or paddocks, a significant number of highly precise tracking results can be obtained from the one experiment.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Now large populations of cells can be continuously monitored at the single-cell level over multiple generations — the “Big Brother” of the biological cell world. This was achieved in a simple self-adherent plastic insert that does not require any procedural modifications to the research.

Its various benefits to the customer/end-user include…

The ability to see the effects of external chemical, pathological or environmental signals on the target cell but also on the following generations of cells in a continuous live cell environment.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Fixing, or “freezing” the cells in time, at certain times after the inclusion of the external signal. This requires the experiment to be repeated many times with different batches of cells to produce a “time course” of the effects of the signal with statistical analysis used to correlate the results.

Its predecessors/competitors include…

Traditional plastic and glass cell culture ware which has not evolved in the last decade. Cell culture ware was designed for culturing large populations of cells rather than as a screening or investigative platform.

TARGET MARKET

It is made for…

Biologists interested in studying the effects on live cells from external signals in a continuously monitored environment. This has applications in cancer research, molecular biology, stem cells, drug discovery and high content screening. The global market for high content screening platforms is predicted to reach $5.86 billion in 2012 and grow at a rate of 22% per year. This market includes academic researchers and industry based R&D and manufacturing.

DISTRIBUTION STRATEGY

It is available for sale through…

The company website, www.microsurfaces.com.au.

Our marketing strategy is to…

Grow the sales and brand of the product through collaborative interactions with the customers to ensure the highest-quality results are achieved and promoted. This will be a result of direct contact with identified potential customers and promotion at industry and academic conferences.

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

PerformAir Vent (NSW)

This innovation initially came to life when…

In 2006 we came across the problem of exhaust fumes affecting horses during road transport. Horses were getting sick, stressed and lethargic during travel.

There were no current solutions at the time, so we came up with the idea for an air vent. Working with an Australian industrial designer, and conducting further research, we found the problem to be bigger than expected, with dirt, dust, pollens and other pollutants also impacting the horses during transport. This lead to iterations of an air vent that not only provided effective ventilation, but also filtered dirty air and worked in the rain.

WHAT & HOW

The purpose of this innovation is to…

The PerformAir Vent ensures your animals arrive at their destination in the best physical condition possible, so that they can win more races, events and competitions.

It does this by reducing heat, humidity, dust and pollutants within animal transport vehicles.

It does this by…

The PerformAir Vent provides:

• Maximum ventilation as the vehicles moves;
• Filtered air free from dust, dirt, pollens and pollution; and
• It works in all weather conditions including the rain.

By providing effective airflow as the vehicle moves, free from harmful particles, the PerformAir Vent reduces the risk of animals suffering from fatigue, stress, dehydration and travel sickness.

PURPOSE & BENEFITS

This innovation improves on what came before because…

The PerformAir Vent provides better ventilation than pop-up vents and whirly vents because it has a replaceable cabin air filter that removes dust, dirt, pollens and pollution.

It also provides greater levels of air exchange, works in the rain, provides diffused airflow, is completely silent, has no moving parts or electrics, is easy to install, and fits all vehicles.

Its various benefits to the customer/end-user include…

Animal transporters can have peace of mind by ensuring their animal arrives at their destination in the best physical condition possible.

Effective ventilation will allow their animals to remain healthier and win more races, events and competitions.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Ventilation was previously provided by louvres, windows and air vents; however they would need to be closed in the rain, and they did not prevent dust and pollution from entering the animal transport vehicle. Transporters would be forced to completely seal horse floats, not drive on dirt roads, clean animals after arriving, and spend time acclimatising animals once they arrive.

Its predecessors/competitors include…

The alternative is to seal and air condition horse floats. Air conditioning however has moving parts/electrics that wear and tear, artificial air that dehydrates animals, and added weight/drag to the vehicle; it’s difficult to install and maintain and costs 10 times as much.

TARGET MARKET

It is made for…

The target market is equestrian enthusiasts, those that compete and transport their horses to and from events and competitions. These customers attend events on a regular basis and are predominately female, over 40, married, have moderate-high income and live the horse/country manor lifestyle. They have an emotional connection with their horses and are concerned about their animals’ well-being.

The secondary target market consists of horse trainers, trailer manufacturers and transporters. The Australian market alone has upwards of 40,000 horse floats.

The PerformAir Vent is also made for show dog, greyhound, alpaca, and other animal type enthusiasts that transport their animals.

DISTRIBUTION STRATEGY

It is available for sale through…

The PerformAir Vent can be purchased online, via our 1300 number, from your local trailer manufacturer or through our registered installer network (where they come to you and complete the installation).

Our marketing strategy is to…

Marketing will focus on consistency and repetition across the following mediums:

• Print media — Equestrian Life, Equine Excellence, The Horse Magazine.
• Online — Adwords, Eques Online Magazine, e-newsletters, website/blog, Facebook advertising.
• Word of Mouth — Referrals from existing customers, sponsorship of key equestrian figures.
• Direct Mail — Mail drop our secondary target market.
• Competitions/Events — Naming of events and competitions.

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Inspection Apps (QLD)

This innovation initially came to life when…

Two innovators from Cairns established a statewide pool fence inspection business. A customised iPhone app and a bespoke database for managing the inspections was designed and developed. After 14 months and 3,500 inspections, the app achieved highly efficient outcomes. A team of 30 inspectors was managed by a single support person…but why limit this to pool fence inspections?

Inspection Apps created one iPhone/iPad app that can be used for any type of checklist inspection, across countless industries. Inspection Apps is the mothership of apps, providing a software solution for business, government, schools, real estate, mining, OH&S and so many more.

WHAT & HOW

The purpose of this innovation is to…

Automate the collection/storage of information from the field, improve report generation, and add functionality, at the customer level.

It was designed to allow (us) the non-programmer innovators to create any iPhone/iPad app within several hours, with a simple interface.

It does this by…

A powerful, customisable Web Application. The app is built fit for customer purpose, with their unique checklist questions embedded.

Alternatively, and also, it allows us to replicate the same app for multiple customers.

Once built, customers can:

• modify/add/delete app checklist questions
• modify the way in which a question is answered
• add or delete any number of users without cost

PURPOSE & BENEFITS

This innovation improves on what came before because…

There is nothing else like it. To our knowledge, following extensive searching, this product is a world-first design in the way that it combines technology.

Whilst there are millions of other apps, no other system provides a complete customer-managed platform that provides a document management and email management system, scheduler, report generator, ability to modify questions and answer types.

Its various benefits to the customer/end-user include…

The combined SaaS solution and iPhone app increases productivity and guarantees consistent quality.

A user who saves one hour by using Inspection Apps, and charges $100/hr, will achieve $100 saving. Across 10 inspections/week (or 520/year), the saving increases to $52,000.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

1. inefficient practices (clipboard, pen, digital camera)
2. manually importing data/photographs into a report template
3. spending tens/hundreds of thousands of dollars designing, developing and debugging a standalone customised laptop program/PDA template.

None of the above can compete with being able to produce a report, with embedded photographs, all while standing in front of the asset being inspected.

Its predecessors/competitors include…

Large software companies offering customised programs, typically at significant cost.

IT Developers offering standalone apps for specific inspection types. Prices $10k-$50k+.

Through iTunes, many apps are available, at modest cost, but they normally can’t be customised to meet customers’ needs.

TARGET MARKET

It is made for…

Any type of business that uses a checklist to inspect something, anywhere in the world.

There is a limitless number of inspection types and industries, but our target industries in Australia are:

• Mining, oil & gas (WH&S inspections, Equipment inspections)
• Construction (WH&S, JSA’s)
• Government (housing, commercial building inspections, playgrounds)
• Real Estate (condition reports)
• Building inspectors & engineers (pre-purchase, pest, asbestos, sign-offs)
• Hotel room inspections
• Maritime vessel inspections
• Schools (classrooms, playgrounds, science labs)

There are millions of inspections carried out each year, by thousands of businesses. The market for a fully customisable SaaS/app solution is mind-boggling.

DISTRIBUTION STRATEGY

It is available for sale through…

A Business-to-Business and Business-to-Government basis. The iPhone/iPad app is downloaded through a web page, which is far easier than iTunes. The web application is cloud-based and is accessible through a https secure web page, by user name and password.

Our marketing strategy is to…

Promote the product through our web site, direct email marketing to target markets, newspaper editorials, and a mining exhibition stand at an August conference. Enquiries shall be handled on a consultancy basis to develop relationships with each customer.

Price is advertised on the website and through e-brochures. Consulting fee ($1,980), plus monthly subscription fee (starting at $50).

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

USA Parcel Forwarding (VIC)

This innovation initially came to life when…

USA Parcel Forwarding came to life when our business Ship 2 Anywhere started to experience success. Ship 2 Anywhere is an innovative Australian online service that brings cheap and simple shipping to individuals and businesses with an emphasis on customer service. When we saw how happy this service was making customers, we wanted to do more. Until USA Parcel Forwarding, Australians faced the problem of trying to buy goods from US stores that would not ship overseas or had unreasonable shipping costs. Our innovation has given Australians easy access to the range and low prices of America’s online retail market.

WHAT & HOW

The purpose of this innovation is to…

The purpose of USA Parcel Forwarding is to make it easier for Australian and international customers to access the U.S.’s huge online retail market and find customers the cheapest shipping, all while receiving Australian customer service.

It does this by…

USA Parcel Forwarding does this by allowing customers to place orders on U.S. websites and have the items stored or shipped to international locations. Customers are provided with their own unique U.S.-based mailing address, and parcels can then be sent to that address (often with free postage) and then forwarded on to Australia with reduced-priced shipping.

PURPOSE & BENEFITS

This innovation improves on what came before because…

USA Parcel Forwarding improves on what came before because of its cost effectiveness. In the past, Australians customers faced the problem of trying to buy goods from U.S. stores that would not ship overseas or had impractical shipping costs. Now, Australian customers can take advantage of the strong dollar and shop on U.S. sites without worrying about huge shipping bills.

Its various benefits to the customer/end-user include…

Benefits to the customer include: local customer service; the usability of the site, which caters to individuals and businesses; competitive shipping prices; huge savings on goods that are sometimes only available overseas; and increased access to U.S. online shopping.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past, predecessors in the U.S. shipping industry happily accepted orders from Australian customers, but shipping costs were impractical. The idea of giving customers a U.S. mailing address is unique to the Australian shipping industry, as is the concept of packaging the service and organising not only for purchases to be made through U.S. sites, but also the shipping.

Its predecessors/competitors include…

Its competitors include a few online sites like myus.com that also let you shop at U.S. online stores then have the goods shipped to international locations, but these sites are operated overseas, which makes returning goods and customer service difficult.

TARGET MARKET

It is made for…

USA Parcel Forwarding is made for both individuals and businesses. Customers can use the site to access the range and low prices of America’s huge online retail market and take advantage of the strong dollar. This includes shopping for anything from clothing to electronics. Businesses, including online resellers and eBay businesses, can use the site to order cheap goods for their business and increase their profit margins. As it is an online site, its audience is also predominantly online.

DISTRIBUTION STRATEGY

It is available for sale through…

USA Parcel Forwarding is an online site that can be found at ship2anywhereusa.com. It can also be accessed through Ship 2 Anywhere’s site, ship2anywhere.com.au.

Our marketing strategy is to…

Our marketing strategy is largely online, since the site and our audience is online. It includes search engine optimisation, pay per click advertising and social media campaigns. We are constantly seeking out new opportunities like an exciting arrangement between USA Parcel Forwarding and Online Shopping USA that will put us in touch with frustrated Australian shoppers.

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Know the Game (NSW)

This innovation initially came to life when…

I considered how to combine my corporate skills with personal passions to create a sustainable, long-term business venture. Having spent close to two decades working in the male-dominated corporate arena of investment banking and professional services, I recognise sport is a key way to build rapport with colleagues, clients and senior executives. The Australian culture is pervaded by sport and for those who have not grown up watching or playing Australian sports it can be difficult to engage with others, particularly when much of our corporate networking and social interaction relates to sport.

WHAT & HOW

The purpose of this innovation is to…

Provide a level playing field giving people a fundamental, or more detailed, understanding of popular Australian sports so they can confidently engage in conversations centred around sport, or go to a game and follow what is happening.

It does this by…

Running face-to-face workshops about Australia’s favourite sports including AFL, cricket, golf, horse racing, netball, rugby and tennis. We impart knowledge about the aim, format and rules/laws of the game, key terminology, player positions, teams, major competitions and recent media headlines.

We also present on the parallels of sport and business in the context of leadership, management and team building.

PURPOSE & BENEFITS

This innovation improves on what came before because…

People who are unfamiliar with Australian sports have previously been left to their own devices to learn about it. They could try to learn by watching a game, reading a book, googling the rules or asking friends to explain. Know the Game applies adult learning principles to provide engaging, easy-to-understand workshops with an environment where “no question is too silly.”

Its various benefits to the customer/end-user include…

Individuals…

• Increased confidence to build relationships with others
• Local neighbourhood or school community inclusion

Businesses…

• Leverage of sporting sponsorships by introducing greater client diversity to corporate events

Sporting clubs…

• Tapping into nontraditional audiences
• Building game day audiences and club memberships

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Reliance on sourcing your own information via textbooks or Internet searches and then having the time to read it. Alternatively, a patient and willing friend or family member was required.

When it comes to understanding sports, many feel left out without a certain level of understanding, so Know the Game plugs that knowledge gap.

Its predecessors/competitors include…

No one! There are no direct competitors. We’re creating a niche market.

Having said that, there are some frustrated spouses out there who don’t appreciate trying to explain the game to their significant other while they are watching the game!

TARGET MARKET

It is made for…

Anyone who doesn’t know Australian sports. This may include:

• CEOs, business development staff and other employees required to host clients at sporting events or networking functions where sport is discussed;
• Businesses that entertain at sporting events and/or invest in sporting sponsorships;
• Migrants, corporate secondees and temporary residents;
• People who have moved interstate where the sports are different (e.g. a rugby-loving Queenslander who moves to Victoria without knowing AFL);
• Parents with children playing sports they are unfamiliar with who want to engage with coaches, teachers and other parents on the sidelines; and
• Spouses and partners of the sports-obsessed.

DISTRIBUTION STRATEGY

It is available for sale through…

Our website — www.knowthegame.com.au — for public workshops and, for tailored and/or in-house forums, through direct contact with owner, Paula Ward. Our public workshops are also promoted on various women’s network websites.

Our marketing strategy is to…

Grow brand awareness and our client base through extensive networking to facilitate word of mouth, directing potential clients to our website, submitting proposals to key national sporting associations to align with their sponsorship offerings, guest blogging for women’s networks, media attention through newspapers and community radio and increasing our social media presence on Facebook, LinkedIn and Twitter.

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

StyleRocks Online Jewellery Designer (NSW)

This innovation initially came to life when…

I was frustrated by not being able to create jewellery exactly as I wanted it. Being eight months pregnant with twins I didn’t have the energy to shop for jewellery to celebrate their impending arrival. I went online instead and couldn’t find anything to buy — I found myself wanting to customise the jewellery I saw to make it right for me. I didn’t have the energy — or money — to have something made at a jewellers. We left it…until I saw the Shoes of Prey website and thought, “This is what I need — but for jewellery!”

WHAT & HOW

The purpose of this innovation is to…

Allow customers to design jewellery exactly as they want it, at an affordable pricepoint: most items are priced between $100-400. StyleRocks is jewellery customisation for the masses.

It does this by…

Allowing you to choose your base product from women’s and men’s rings, earrings, bracelets, necklaces and cufflinks. Then choose your metal (silver, 9ct/18ct gold — white, yellow, rose), finish, plating options, precious or semi-precious stones or engraving. You can also choose from our ranges (nature, romance, travel) to add to your ring, necklace etc. to really design it yourself.

PURPOSE & BENEFITS

This innovation improves on what came before because…

In adding a rose/star/heart to a ring, necklace or bracelet, this is the world’s first website allowing you to design in this way and at this affordable pricepoint. The StyleRocks customisation abilities — metal, finish, plating, engraving, precious/semiprecious stones — eclipse anything offered by any of its competitors.

Its various benefits to the customer/end-user include…

Quality jewellery (from our exclusive partnership with Australia’s largest jewellery manufacturer), ease, convenience, control, gift ideas, real-time prices, ability to share with others through Facebook/e-mail, and “Cool” factor.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Either a) settling for something that wasn’t quite right, was only acceptable or b) going to a jeweller to have something made — not really an option for items less than $1,000.

Its predecessors/competitors include…

Gemvara is the closest competitor but a) they focus on stones, pushing their pricepoint much higher than StyleRocks and b) customisation is limited to existing templates, where you simply change the metal or stones.

TARGET MARKET

It is made for…

a) women’s fashion market; b) men’s fashion market; c) bridal markets.

DISTRIBUTION STRATEGY

It is available for sale through…

The website, www.stylerocks.com.

Our marketing strategy is to…

Promote it through: a) PR (women’s and men’s fashion magazines/websites and bridal magazines/websites; b) online marketing (PPC, Search, YouTube, blogging); c) brand ambassadors who promote it; and d) affiliates to sell volume.

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