Home Funding & Finance Aussies planning to go cheap this Valentine's Day

Aussies planning to go cheap this Valentine's Day

0

heart_esparta_flickrThis probably comes as no surprise, but lovers, dreamers and schemers across the nation are expected to go cheap this Valentine’s Day (which is tomorrow, gentlemen… eh-herm).

According to IBISWorld Australia:

… many couples will substitute pricier gifts such as jewellery and lingerie for a simple box of chocolates and a card, forgo a dozen red roses for a single stem, and try to come up with inexpensive ways to celebrate such as cooking a romantic meal at home rather than splashing out on an expensive restaurant meal.

It is also predicted that gift buyers will choose discount and online retailers over pricier boutique stores and gift cards will be purchased at supermarkets rather than newsagents.

IBISWorld has also released a chart (below) indicating how much Australians will spend on typical gifts and the expected change in spending patterns from 2008.

Item

Total spend 2009

% change 2008 – 2009

Greeting cards

$13.9 million

+3.8%

Chocolate/confectionery

$274 million

+3.9%

Jewellery

$33 million

-2.3%

Flowers

$44.8 million

+3.4%

Eating out

$29 million

-1.4%

Clothing & intimate apparel

$66 million

-1.1%

Romantic getaway

$384.5 million

-1.3%

Other including plush toys and gift vouchers

$49 million

-2.0%

 

Photo: Esparta (Flickr)

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.