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Nexba is taking on the big boys of soft drinks with a new naturally sugar-free product

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Troy Douglas and Drew Bilbe, Co-founders Nexba

Nexba, the local Aussie startup known for its innovation and naturally sugar-free Super Infusions, recently launched Nexba Cola, the country’s first naturally sugar free soft drinks.

Now available in Coles stores nationwide, Nexba’s new range of Cola, Lemon and Orange Sparkling Infusions are a natural, zero sugar alternative to traditional sugary soft drinks, with no artificial ingredients, flavours or sweeteners.

Martin Smithson, Coles Soft Drink Category Manager, said, “At Coles, we’re really excited to support Australian small businesses, like Nexba, who are innovative and make products that are exciting for our customers. We are proud to be offering our customers more choice in the beverage aisle.”

What makes Nexba different from other soft drinks?

The new age soft drinks are the first of their kind in Australia. Nexba Cola uses Erythritol, a natural sweetener that tastes identical to sugar, but without the calories, impact on blood sugar levels or tooth decay.

“Health experts are unanimous in pinpointing sugary soft drinks as a major contributor to health problems, such as obesity, cardiovascular disease and type 2 diabetes,” explained Troy Douglas, co-founder and brand director at Nexba.

Nexba Cola Beach
Nexba Cola

“Australians need natural alternatives that dramatically reduce sugar consumption and avoid the harmful artificial sweeteners and ingredients like high fructose corn syrup.”

“We are thrilled to be able to say we’re an Australian owned & made brand that will accelerate the world’s most recognised beverage players to be naturally sugar free,” said Drew Bilble, Nexba Co-Founder and Operations Director.

“Our products are not only a natural, zero sugar alternative – they taste great and align directly with what Australians are demanding from food and drink brands.”

Nexba last year launched Australia’s first zero sugar natural ice tea with three green tea, super-fruit/food infused flavours: Acai Berry, Pomegranate and Ginger.

Why has Nexba taken this sugar free approach?

A nationwide survey of Australian parents commissioned by Nexba found that nine in ten felt it was either important or very important they reduce the amount of sugar their kids consume.

When considering the factors that would be most effective in helping parents cut back on their family’s sugar consumption, a need for healthy alternatives that taste good was the top response (29 per cent).

More than a quarter of parents also cited the importance of lower prices for healthy alternatives and food labels that are easier to understand.

To celebrate the launch of Australia’s first naturally sugar free soft drinks, Nexba is supporting local communities that live out its ‘naturally brave’ mantra.

Nexba will give back one per cent of sales made between 1 August 2016 and 31 March 2017 to support Surf Life Saving in maintaining and keeping our beaches safe.

“Members of Surf Life Saving live our ‘naturally brave’ mantra every time they decide to put themselves at risk to help another person. We want to help them continue to teach young Australians to be healthy, strong and courageous, inside and out,” added Douglas.

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