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Aussie sports tech firm Lumin Sports seeking $750K capital raise to target overseas sporting organisations

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Lumin CEO and founder, Ben Tripodi
Lumin CEO and founder, Ben Tripodi

Lumin Sports Technology, an Adelaide-based sports technology start-up, is looking to raise $750,000 from investors to enable the company to finalise its platform as a turnkey solution to deliver to professional sports organisations in Europe and the United States.

Lumin Sports Technology is an Adelaide-based sports technology start-up founded by former triathlete Ben Tripodi and backed by former AFL stars Matthew Pavlich and James Begley. Its technologyleverages accurate data collection tools and specialised visualisations to connect teams, from the athletes through to team decisionmakers. Lumin has created a suite of unique and interoperable sports platforms, most notably its ARC and Phila platforms, as well as a suite of data collection applications including a smart scale integration for athlete weigh-ins and hydration.

The company is seeking capital from investors to increase staff numbers and to round out its current platform suite which will enable the company to deliver a turnkey solution to sporting organisations across the globe. The additional funding will also enable the company to ramp up its development of a new suite of products targeting prosumers.

“We’ve found repeatedly in our research of the market that Australia is looked to for its leadership in sports science, data and analytics,” said CEO and founder, Ben Tripodi. “We’ve had a strong run of early success and signed a number of significant sporting organisations which has allowed us to rapidly develop our platforms in a real-world environment.

“We’ve been in product development and testing mode for the past 18 months and we’ve proven our product in professional sports. This next wave of capital will allow us to grow our sales rapidly and increase our subscriptions in Europe and the United States.”

Tripodi added that Lumin is willing to oversubscribe on the investment target for suitable investors.

Lumin chasing a slice of $45 billion global sports technology market

According to Markets and Markets, the Global Sports Technology market is expected to exceed AU$45.3 billion this year, up from AU$12.9 billion. Lumin’s current technology suite is targeting the Total Addressable Market of AU$946 million (Bottom Up Approach). However, with a capital injection, the company can begin developing and testing a new suite of products focused on the prosumer space, which has a Total Addressable Market of about AU$32 billion.

Tripodi says Lumin is well-placed to capitalise on global growth in the sports technology market, as Australia is seen as a global leader in sports science and data thanks to the establishment of the Australian Institute of Sport and the leadership of sporting programs including the AFL, the rugby codes and Australia’s numerous Olympic programs. Tripodi plans to target professional organisations in Europe and a number of National Football League (NFL) organisations in the United States, some of which have already shown interest in Lumin’s portfolio.

“Sports organisations abroad are creating more data every day, but its only recently that technologies such as ours have become available to make sense of it all,” he said. “What our technology does is help visualise that data quickly, easily and effectively to allow coaching staffs to make the right decisions in real-time when it comes to training, recovery and management.”

Lumin has secured a number of high profile customers already, including pro cycling squads NTT Pro Cycling (formerly Team Dimension Data), Team Katusha, Team Hagens Berman Axeon and Team Tibco Silicon Valley Bank; Cycling Australia; the General Manager of High Performance at the Adelaide Crows, Matt Hass; and Boston University’s NCAA Track and Field Squad, among others.

In 2019, the company secured nearly $300,000 from a combination of a funding grant from the Department of Industry, Innovation and Science, and investors.

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