Home Smart 100 2011 AusmedOnline (SMART 100)

AusmedOnline (SMART 100)

0

Show your support for this innovation. Tweet it. Like it on Facebook. Leave a comment.

The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

AusmedOnline

This innovation initially came to life when…

…we realised that simply providing content to a market online was not enough. We discovered that we also needed to help our customers organise, access and use the content in the easiest way possible.

WHAT & HOW

The purpose of this innovation is to…

…provide nurses and allied health staff around central and rural Australia with a comprehensive online platform for them to complete and manage their Continued Professional Development (CPD) activities.

It does this by…

…providing paying members of the site unlimited access to hundreds of educational resources which can be downloaded online. IT also provides a comprehensive way for them to record their education online and create one simple repository for their CPD records.

PURPOSE & BENEFITS

This innovation improves on what came before because…

…it combines a comprehensive online tool for nurses to record their professional development. Furthermore, this tool is located within the website that can also provide them with comprehensive educational opportunities.

Its various benefits to the customer/end-user include…

  1. Rural and remote nurses now have access to the same high-quality education available in capital cities.
  2. Organisation and education is available all in one place.
  3. Australian education developed specifically for Australian health care.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past, one would usually keep records of their CPD in diaries or paper books. When it came time for audit or registration renewal many nurses would spend a great deal of time trying to find their evidence of CPD. This innovation couples education and organisation on one easy-to-use website.

Its predecessors/competitors include…

Printed textbooks; competitors are still relatively unknown as the market is not yet matured.

TARGET MARKET

It is made for…

Nurses, Allied health professionals and all other healthcare workers who are required to complete CPD for their registration.

DISTRIBUTION STRATEGY

It is available for sale through…

www.ausmedonline.com

Our marketing strategy is to…

A variety of online and offline strategies are being implemented in the health care sector.

SHOW YOUR SUPPORT…

Voting for the Readers’ Choice Index has concluded, but you can still show your support!

  1. Tweet it: Top left of each page
  2. Trigger a Reaction: Facebook ‘Like’, etc.
  3. Leave a Comment: Anonymous comments excluded*

More about the READERS’ CHOICE INDEX.

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.