This is the ad for the U.S. launch of the new Audi A3.
The concept of ‘virginity pledges’ has been popularised, in modern times at least, in the U.S.
This ad takes abstinence pledges to a new level: millennials are pledging not to just ‘drive any car’ but to ‘wait for something special’.
Apparently, the ‘drive of shame’ is worse than the ‘walk of shame’. A drive of shame being in a BWM, Mercedes or Lexus, of course.
There may be some backlash but, it’s a clever parody that is fast gaining traction as a viral video this January.
Luxury car abstinence