The concept of 'virginity pledges' has been popularised, in modern times at least, in the U.S.
This ad takes abstinence pledges to a new level: millennials are pledging not to just 'drive any car' but to 'wait for something special'.
Apparently, the 'drive of shame' is worse than the 'walk of shame'. A drive of shame being in a BWM, Mercedes or Lexus, of course.
There may be some backlash but, it's a clever parody that is fast gaining traction as a viral video this January.