Audi takes aim at the millennial market with its latest parody ad [VIDEO]

January 7, 2014
HOT TIP: Getting paid first and foremost is really an exercise in timing, making sure you structure a payment schedule that works for you and your suppliers.. To register for the FREE series, click here.

Listen to the post

This is the ad for the U.S. launch of the new Audi A3.

The concept of ‘virginity pledges’ has been popularised, in modern times at least, in the U.S.

This ad takes abstinence pledges to a new level: millennials are pledging not to just ‘drive any car’ but to ‘wait for something special’.

Apparently, the ‘drive of shame’ is worse than the ‘walk of shame’. A drive of shame being in a BWM, Mercedes or Lexus, of course.

There may be some backlash but, it’s a clever parody that is fast gaining traction as a viral video this January.

Luxury car abstinence

The better way to run your business

The next generation of QuickBooks lets you run your business any way you want. From creating invoices to managing BAS, GST and Payroll, QuickBooks simplifies the way you run your business anywhere, anytime on any device. Start your free trial today!