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atmail [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

atmail is the brainchild of Ben Duncan, who in 1999, built the first commercial webmail in the world – atmail – when he was just 17 years old.

In 2009, Ben converted a Land Rover Defender into a high-tech mobile office and spent one year travelling around Australia, while managing the business online and developing code on the go.

Since then, atmail’s growth has been organic and profitable year on year. The company now powers the mailboxes of over 45 million people around the world.

2. WHAT & HOW

The purpose of this innovation is to…

…develop messaging software that powers millions of inboxes around the world; making it easy and affordable to keep in touch.

It does this by…

…offering email, calendar, and contact management for businesses in Australia and around the world. At the core of atmail’s product, is the commitment to reducing and eliminating communication complexities for businesses.

atmail innovates to enable companies to communicate globally in real time, across all devices, and brand the product with their own logo and other design.

 

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…of its flexibility. atmail supports over 16 languages, can be re-branded, white-labelled and customised to meet a business’ needs. Businesses can add their own logo and make their own theme to match the company’s identity. It also offers a choice in deployment and licence to offer a fully customisable solution.

Its various benefits to the customer/end-user include…

atmail is easy to use, offers a complete messaging platform, including email, calendar, contacts and more, and is available on various devices – tablets, laptops and smartphones.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…complex, bloated and inflexible solutions that cost companies significant resources to manage and maintain themselves.

Its predecessors/competitors include…

Zimbra, Open Exchange, Google Apps and Microsoft 365.

5. TARGET MARKET

It is made for…

atmail was developed for businesses, universities, government agencies and service providers. Companies can white-label atmail’s product for their own customers. atmail has over 4,500 customers around the world, including 7 of the 10 biggest ISPs in Australia, like Optus, TPG and iiNet, and powers the mailboxes of over 45 million end users.

It is available for sale through…

…our online store atmail.com which also offers free trial for both on-premise and cloud service. It also has a direct sale model plus numerous resellers all over the world.

Our marketing strategy is to…

atmail allocates a third of its total expenditure on research and development which includes tracking technology and industry trends, incorporating customer feedback and feature enhancement requests.

Also, atmail staff actively participate in industry conferences internationally as both delegates and panelists to ensure they are involved in an ongoing exchange of information amongst other experts in messaging, communication and email technologies.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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