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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
Early Stage Capital Raising Process and Platform
This innovation initially came to life when…
Tony Puls operating as a one-man band realised that he was never going to serve the needs of SME’s Australia-wide by himself.
WHAT & HOW
The purpose of this innovation is to…
Efficiently and effectively raise capital for early-stage businesses needing growth capital. This is done by increasing the competence of those seeking capital and matching them to those with capital to invest.
It does this by…
By using ASSOB’s innovative and sophisticated processes, platform and people, a business has the best chance to raise the capital it needs to. The ASSOB platform shepherds businesses through an ordinarily complex and frustrating process with efficiency and effectiveness. Put simply, it works, and success can be seen for each entrepreneur as it is fully transparent.
PURPOSE & BENEFITS
This innovation improves on what came before because…
Its various benefits to the customer/end-user include…
The customer, through a series of predetermined steps, puts themselves in the position where their opportunity can be communicated to the world in a manner that is respectful, fair and proven to succeed if they have done their job right.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Its predecessors/competitors include…
TARGET MARKET
It is made for…
Companies and entities requiring between $600,000 and $5 million expansion capital.
DISTRIBUTION STRATEGY
It is available for sale through…
Our marketing strategy is to…
…consider the questions WHY. Why do we do what we do? Because there are so many sad stories about wonderful innovations where the founders have had their jewels stolen from under their eyes or their innovation has not seen the light of day because the funds sought are not available from banks and are unattractive for angels and venture capitalists.
SHOW YOUR SUPPORT…
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More about the READERS’ CHOICE INDEX.
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