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Are you excited by the launch of digital radio today?

What is digital radio? If you wondering the same thing, you’re not alone.

Unlike the bombardment of television commercials announcing the arrival of digital television, the new availability of digital radio, as of today, might better be described as a ‘soft launch’.

What happens next?

Most existing AM and FM stations will be simulcast in digital and there are several digital-only stations, including Radar (which plays unsigned Australian artists), Novanation (dance music) and Koffee (“chill music”). The ABC is simulcasting its internet stations Dig, Dig Country and Dig Jazz.

The digital spectrum will also make it easier to provide so-called “event radio”, such as one-off sports matches, music specials or even a temporary station, such as Pink Radio, which is running during Pink’s Australian tour.

But the obvious benefits are better sound and a raft of new gadgets and interfaces for the technically inclined to play with. For example, Digital radios offer the ability to rewind a show five minutes or more. You can also pause the radio.

What are the downsides? The starting price for the new digital-capable radios is $150 and fully featured sets cost $300 or more. Also, some commentators believe the internet’s ability to stream radio will render digital radios obsolete.

The Podcast Network founder (and general new media maven) Cameron Reilly posted the following survey earlier this morning using TwtPoll.

So, are you excited by the launch of digital radio today?

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  • Peter

    While most Australians seem generally pleased with their country’s recent rollout of DAB+ services, some analog FM radio owners in the city of Geelong feel that coverage afforded by a new DAB+ multiplex in nearby Melbourne may be just a bit too good. According to a recent story in the Geelong Advertiser, FM station owners in that city have asked their government to locally jam digital multiplex signals coming from Melbourne, situated approximately 25 miles distant across a large ocean bay.

    Station owners complain that although local DAB+ multiplexes are in the works, implementation is at least two years off, allowing stations carried on Melbourne’s multiplex to dominate the digital dial in the interim.

    The Australia Communications and Media Authority (ACMA) is said to be considering Geelong’s request for deployment of jamming hardware, officially referred to as a “coverage management system.”

    [Reply]

  • http://www.speddoshire.com.au W Spedding

    Hello all.
    I am not impressed. AM and FM do not work very well in our area, we get a hugh amount of cross over between distant stations on, or almost on, common frequencies. Digital probably will probably be not much better.
    As for Melb vrs Geelong?? What Geelong listenener will buy advertised products from Melb?? After all, it is not about the radio, it is about advertising, about time everyone realised that simple fact. A good listening audience of large numbers will enable the radio station to demand a higher fee for the advertising in that time slot and take the advertising dollar away from their rivals, Geelong loosing adertising dollars to Melb is what it is all about.
    Another good question to throw in – how will digital work in car radio applications?? Quite frankly, anywhere out of the big city, FM is useless, will digital be an equal failure??
    You probably guessed it – I live out of the city, about 500k out.
    Regards to all
    Bill

    [Reply]

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