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Appster [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

We at Appster felt the process for entrepreneurs and start-ups to develop software was fundamentally broken after our own experiences working with offshore outsource companies and having trouble getting software/apps built. We learnt we weren’t alone and other businesses were having similar experiences.

We also realised traditional software development penalises changing anything once development begins, which is the way software has been developed since the beginning.

The cost of doing this sort of development was a fundamental inhibitor for entrepreneurs. They needed to raise more capital and hire their own in-house development teams to get to a proof of concept and market fit.

2. WHAT & HOW

The purpose of this innovation is to…

…help start-ups and entrepreneurs take their idea from concept to reality. We offer them a range of services that deliver exactly that.

It does this by…

We are the technology co-founder a start-up founder needs to get to market efficiently and smartly. At Appster, we don’t take any equity, which is most valuable in an early stage company. Our services include Rapid Concept Workshop, Rapid Agile Development, growth hacking, acceleration and development operations.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

At Appster, we have innovated beyond the best software development methodology. We added critical innovations to the Rapid Agile Development method, tailoring it to service a model we call Rapid Agile which produces apps at high volume, lower cost and at a rate that is often eight to ten times better than other development approaches. Products we bring to life are most praised in the industry.

Its various benefits to the customer/end-user include…

…embracing them like a co-founder and offering transparent daily communication giving them the ability to grow/change direction. This allows for reduced costs, access to a team of experts and no restriction/freedom to be innovative and disruptive.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…hiring more internal developers increasing the start-up’s burn rate and requiring more capital. Alternatively, an outsourced development company was used which all too often results in substandard product that is late to market and requires expensive rework. It also opened the start-up to IP theft and patent infringement worries.

Its predecessors/competitors include…

…a broad suite of outsourced development companies that can be found in numerous countries around the world.

5. TARGET MARKET

It is made for…

…everyone from the first time start-up entrepreneur to the small business who can’t justify a dedicated internal engineering team, to corporates and enterprises wrestling with the innovator’s dilemma.

It is available for sale through…

…our sales team, you can call us on 1800 709 291 or visit our website appster.com.au and get a free quote for your idea without revealing your proprietary details.

Our marketing strategy is to…

…promote our services via a global PR strategy and utilise digital marketing, advertising, case studies, newsletters, social media, SEO, events and seminars to ensure anyone who is looking for the services Appster provides can find us easily.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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