Apple feeling heat to lift ban on Adobe Flash, Melbourne analyst says

Apple feeling heat to lift ban on Adobe Flash, Melbourne analyst says


Apple will come under increasing pressure to reverse its Adobe Flash ban as support for the technology grows among other smartphone platforms, according to Ovum, a Melbourne-based telcom analysis and consulting firm.

According to new research by Ovum, Flash 10.1 support will grow across the smartphone market, leading to pressure from developers and users for Apple to support the technology on its iPad, iPhone and iPod touch devices.

Data from Ovum’s Smartphone Capability Analyzer Update 3Q10 shows that the first six devices that support Flash 10.1 arrived in the third quarter and the analyst expects this number to grow rapidly in the future.

The analyzer provides a quantitative view of smartphones and their capabilities, with the aim of highlighting the evolving capabilities of phones in the fast-moving smartphone market.

Android 2.2 was the first platform to support Flash 10.1. Blackberry, Windows Phone, Symbian, MeeGo and WebOS have all already announced they plan to support it in the future.

“With support for Flash 10.1 growing, users will become accustomed to a similar web browsing experience on both mobile and desktop devices,” Ovum analyst Nick Dillon said. “This will ultimately impact the attractiveness of Apple’s proposition.

“Flash certainly looks to be gaining ground with device vendors, and Apple may need to re-evaluate its position if its dominance is threatened as a result”.

Dillon added: “In addition to garnering support for Flash 10, Adobe has launched its own app distribution service for Flash and AIR applications. InMarket will help developers to sell their apps across various devices. This is clearly a big draw for developers and will threaten the dominance of platform vendors in the mobile apps market.”

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.

  • Anon

    Most users would be better off without flash. Take a look at this ‘analyst’s’ home page. One piece of flash on it, and for what purpose? To make a pretty rollover button — a perfect example of where flash could and should be avoided. Flash is overkill and overused in too many places.

    One of the attractive points of the iOS devices is that they have steadfastly held off on using flash. Flash was a technology that served it’s purpose when it was first introduced, and has now got out of control with what it tries to achieve. Adding layers of code on top of already good standards.

  • Ben

    Flash serves its purpose in the right hands. Sadly Apple is manic about controlling the platform, as flash delivers app experiences beyond their control.

    Ironically, many Apple computer devotees are designers / flash developers, so they are undermining part of the design community, who’s tool of choice is Adobe.

  • Rob Monini

    Flash is doomed it’s old technology, give way to the future no need to persevere with this outdated crap just look at the facts and force to whoever created flash to go back to the drawing board and do not fix this nightmare just ceate something applicable to this age.