Home SMART 100 (2013) Anecsys Translation (VIC) – 2013 Anthill SMART 100

Anecsys Translation (VIC) – 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

Mark Saba began researching traditional translation processes. Mark discovered many inefficiencies and began to explore the ways in which technology could be used to streamline translation and increase accuracy. Anecsys Translate employs a hybrid approach to translation by combining the power of technology and expert human translators to deliver faster and more accurate translation services in over 80 languages.

2. WHAT & HOW

The purpose of this innovation is to…

Provide professional, high-quality human translation services faster and for less.

It does this by…

Streamlining some 130+ translation project management tasks to increase turnaround time by up to 50% and increasing translation accuracy by intelligently selecting qualified translators who understand the subject matter and context, not just the language.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

From a global network of more than 5,000, translators are intelligently selected using an algorithm Anecsys developed called SmartRank. In addition, traditional translation project management is completed by following manual steps open to human error. Anecsys Translate automates translation project management enabling faster and quality-driven translation results.

The benefits to the customer/end-user include…

Accurate quoting (no surprise costs), faster turnaround/delivery time, discounts based on previously translated content, expert human translators with knowledge, qualifications and experience in the customer’s industry/domain, resulting in more accurate translation.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Spending time and energy in tracking down and selecting the right translators for individual translation projects and just using any translator who knows the language and not the domain or subject matter.

Its predecessors/competitors include…

Traditional translation agencies, individual translators and pure machine translation.

5. TARGET MARKET

This innovation is made for…

The $33 billion global translation market and, specifically, Anecsys is a B2B and B2G provider only. Anecsys has a vertical approach to the market and already counts over 40 government bodies as clients and some of Australia’s leading brands from various industries in the retail, food, technology, banking and tourism sectors (just to name a few).

6. DISTRIBUTION STRATEGY

It is available for sale through…

Online at www.anecsys.com as a starting point and any of our friendly team members located in Australia, Indonesia, Philippines and Singapore.

Our marketing strategy is to…

First and foremost, continue to change the way human translation is done. Other strategies include only working with select industries that we can offer real strengths to and using a balanced marketing mix of new and traditional forms of marketing.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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