What are you doing to master online marketing in 2012?

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Amazon founder Jeff Bezos’s formula for minimising entrepreneurial regrets

March 5, 2010 | By Paul Ryan

Regrets, I’ve had a few
But then again, too few to mention
I did what I had to do and saw it through without exemption
I planned each charted course, each careful step along the byway
And more, much more than this, I did it my way

— Frank Sinatra, My Way

One of the very best pieces of advice for anyone just starting out is, “Life is too short for regrets.” The reason: regret tends to attach itself to the things we don’t do and later wish we had, rather than to the things we do then wish we hadn’t. This really boils down to one big life lesson: have a crack.

When Amazon founder Jeff Bezos had pretty much decided to leave his lucrative job at a Wall Street firm to launch a website selling books online, his boss urged him to consider what he was risking. As Bezos describes in this superb interview excerpt, all he had to do was picture himself as an eighty-year-old man and the decision became extremely easy.

Essential viewing for all entrepreneurs and adventure seekers.

 

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