Home Smart 100 2014 Alsaker Executive Membership (NSW) — 2014 SMART 100

Alsaker Executive Membership (NSW) — 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

This innovation initially came to life over a hamburger with a mate. We were disappointed with the lack of high-quality service given to clients/contacts when we referred them to others; it tarnished our reputation! We thought, “What if we were the middle man and facilitated or brokered the deal on their behalf and did not limit it to any industry/product? We broker deals, ensuring the client has the highest level of service they are accustomed to. We become the go-to guys for an exclusive group for whatever they want to buy.” Six Months later Alsaker was born.

2. WHAT & HOW

The purpose of this innovation is to…

The purpose of this innovation is to whisper. “Money talks, wealth whispers,” we whisper for our members. Our members can purchase whatever they want. Alsaker heightens the purchase experience and gives the member access to things otherwise unattainable.

It does this by…

It does this by having strong relationships with a network of partners that understand our members’ demands and lifestyle desires. We have arrangements with each network partner that is tailored specifically for our members. We have our ear to the ground so our members get access to things before the general public.

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3. PURPOSE & BENEFITS

This innovation improves on what came before because…

This innovation improves on what came before because we launched it in Sydney specifically for Sydney HNW Individuals. Others before have been too generic or concierge franchises from overseas that have failed because they didn’t understand the Sydney market. Alsaker is not a concierge service; we discreetly save the member time and money with their lifestyle asset purchases only.

Its various benefits to the customer/end-user include…

Saving money: we negotiate their purchases, showing total transparency.

Access to products/services not available to the general public.

Member doesn’t have to waste time dealing with idiot salespeople, interrupting their busy schedule.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past this problem was solved by companies like AMEX Centurion or smaller concierge sole traders or the clients actually just doing it themselves or employing a personal assistant for their personal life.

Its predecessors/competitors include…

Its predecessors include British company Quintessentially. Launched in Sydney but failed two years after launch as it didn’t understand the discreet Sydney market.

AMEX Centurion is a competitor but it’s limited in its service capabilities. AMEX won’t buy/sell your house.

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5. TARGET MARKET

It is made for…

It’s made for High Net Wealth Individuals initially in Sydney. Our Members are majority C-level executives or successful business owners who enjoy the fruits of their labour, but they also like to keep a low-profile life. They are 35+ years old, family people, majority of members are male and all of them are extremely time-poor and value the time with their families as the highest priority. We are capping the membership at 50 members in 2014 to ensure the highest level of service.

It is available for sale through…

It is available for sale directly to the member or through selected Wealth Management firms.

Our marketing strategy is to…

Our marketing strategy is to promote membership services through mainstream media (already featured in SMH/news.com),direct invitations to potential members and leverage off network partners. We also have a small online presence.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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