Home SMART 100 (2013) AllSportz (VIC) – 2013 Anthill SMART 100

AllSportz (VIC) – 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

Alex, a Russian tennis champion, migrated to Australia bringing with him the European style of teaching.

Along came Adrian with his alternative and fun ways and together AllSportz evolved.

2. WHAT & HOW

The purpose of this innovation is to…

AllSportz offers a range of programs suited for 18-month to 10-year-olds, from 45-minute classes, occasional care centres and holiday programs, ALL based on Sport and ALLways Good Fun!

It does this by…

Introducing children to sport in a fun, friendly and comfortable environment. No pressure, no parents, just professional coaches who know how to be big kids and have lots of fun!

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

AllSportz is the only program to offer occasional care based on sport and classes that don’t require parental involvement. Children are played with and coached rather than observed. Our goal is for every child to grow and develop ‘on court’ with a bona fide love for sport.

The benefits to the customer/end-user include…

Parents love that their child is learning, playing and having fun whilst being active. By introducing a child to AllSportz they have an advantage when they reach the playground in the later years and already have experience and understanding.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

There are many other great programs around, whether it be sport, dancing, art, etc. and we believe that kids should try everything! The AllSportz difference is that we offer every sport rather than just the one as children can then make their own decision on what they love!

5. TARGET MARKET

This innovation is made for…

Whether a child has autism, is anxious or has Down’s syndrome, is gifted naturally or has the genes of Roger Federer, every child under the age of 10! We don’t like to take ourselves too seriously…if you want your child to train four days a week and be pushed to their limit, we are not your guys. If you want your child to be confident and happy and enjoy a lifetime of healthy sport participation then AllSportz is it!

6. DISTRIBUTION STRATEGY

It is available for sale through…

We currently have two centres operating in Melbourne and are looking to open our third later this year. We offer a free trial class to everyone.

Our marketing strategy is to…

To be honest, our families are superstar clients who pass on our details to friends; the majority of our advertising is word of mouth.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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