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Airmow [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Solar panel installation was a hot business to get into a few years ago. I was researching the market when I realised a-lot of time was wasted on physical site inspection to quote. At the same time I was using google maps’ satellite feature when it finally dawned on me. I didn’t even have to leave my office to quote. One day I was looking to replace my regular lawn mowing guy and after contacting a few companies, I was gobsmacked by the huge price variance and the fact no one was able to do the job then and there. Even the leading lawn mowing franchisees gave wildly different prices for exactly the same job.

2. WHAT & HOW

The purpose of this innovation is to…

Deliver upfront a fair and accurate price for lawn mowing -the industry operates currently in such a way that each job requires a site inspection, the quote is hugely variable. We combine this with on-demand technology making same day mowing possible.

It does this by…

Using satellite and aerial imagery that calculates the surface area that needs to be mowed – meaning you only pay for exactly what gets mowed. Our pricing algorithm takes into consideration total area, land slopes and grass height. Our algorithm incorporates a sliding scale that means larger properties do not pay the same rate as smaller properties, because there are certain upfront costs that are taken in to a count for each job.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

The traditional lawn mowing business model, in which the entire process is handled manually. The provider is in charge of bookings , scheduling, invoicing, chasing up payment. The provider also is required to conduct site inspections, which wastes time and money, and the quote is hugely variable and therefore, unfair.

Its various benefits to the customer/end-user include…

Users – The customer receives consistency; a streamlined booking process, and upfront guaranteed pricing! Also all payment is through the app, and all work is guaranteed.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

5. TARGET MARKET

It is made for…

Everyday Australians that wish to receive a reliable lawn service, through a streamlined booking process, with upfront guaranteed pricing, through our on-demand platform – making same day mowing a possibility ! Did you know ? There are 100,000+ Australians searching for lawn mowing and related services online every month.

It is available for sale through…

On Google Plays and the Apple Appstore.

Our marketing strategy is to…

Pay per click marketing, retargeting and print advertising (letterbox drops). We will also run promos and a referral program.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Airmow – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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