Home Articles AgriWebb secures $14 million investment to transform the future of digital agriculture

AgriWebb secures $14 million investment to transform the future of digital agriculture

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Kevin Baum

In a move set to transform the future of digital agriculture, UK based Wheatsheaf Group, a leading global investor in and developer of agtech, has completed a $14 million (AUD) transaction for a minority stake in AgriWebb, Australia’s market leader in livestock farm management software. The deal includes AgriWebb’s acquisition of the UK-based livestock and dairy software FarmWizard from Wheatsheaf.

With the FarmWizard acquisition, AgriWebb is positioned to develop a more advanced farm management product suite that will consolidate FarmWizard’s dairy and individual animal management functionality with AgriWebb’s existing cloud-based livestock herd management software.

With the digitisation of agriculture on the rise, this product combination will provide the first-of-its-kind solution to solve for the ongoing needs of livestock producers and supply chain enterprises, enhancing AgriWebb’s ability to help the sector become more efficient, competitive and productive.

What does this mean for AgriWebb?

CEO and Co-Founder of AgriWebb, Kevin Baum, said, “We are extremely excited at the opportunity this deal presents for AgriWebb, and for the global future of digital agricultural management. Like AgriWebb, Wheatsheaf is committed to making a positive impact on the challenges faced globally in food production and the efficient use of natural resources. The AgriWebb team are proud that Wheatsheaf has recognised our expertise and potential in this field, and are committed to investing in Australian farmers.”

Wheatsheaf Group is a leading global investor in, and developer of innovative food and AgTech businesses, which contribute enduring solutions to help meet the food requirements borne out of the increasing demands of a changing global population. Projections from the Food and Agricultural Organisation of the UN (FAO) indicate that the earth’s population will reach 9 billion by 2050, resulting in a required increase in food production by up to 60%.

Anthony James, COO of the Wheatsheaf Group said, “At Wheatsheaf we take an innovation-led approach to identifying, investing in and helping to develop product or service-led companies that have the potential to make a material difference in improving the efficiency of food production. We see AgriWebb as a global leader in farm management technology and look forward to working with the AgriWebb team to further our mutual goals of improving livestock production around the world.”

John Fargher, Co-Founder of AgriWebb adds “This investment from Wheatsheaf comes at a key point in time for Australian farmers. We are keenly aware that large parts of Australia are currently in a severe drought, with our own family sheep and cattle station without rain for 18 months and completely destocked. In such difficult times, Australian farmers need as much support as possible to make timely decisions and run their farms at maximum efficiency. We believe technology plays a critical role in this and with these funds we are focused on increasing our product development and support functions to enhance the digitisation and sustainability of farming businesses across Australia and the globe.”

Justin Webb, Chairman and Co-Founder of AgriWebb, concludes, “AgriWebb’s mission is to lead the digital future of agriculture with technology and data-driven solutions. The value of Australia’s agriculture sector is predicted to double in the next 15 years, creating Australia’s next $100 billion industry by 2030. Already, more than 10% of Australia’s livestock are currently under management by AgriWebb’s software, meaning these farmers can precisely measure, record, trace, and manage their farms’ performance. We couldn’t envision a better partnership to help advance the company’s development. Wheatsheaf’s incredible industry expertise and support will enable us to expand our product offering, enhance our support capabilities and develop an international launch-pad for innovative thinking.”

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