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Aduro [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Aduro was developed by a team with a passion for tech and making a difference.

Many of us have used online learning whether it be for university, workplace training or increasing your skill-sets for your resume. These systems however are often poorly designed and uninspiring. Poor design leads to poor user (student) engagement.

The uninspiring use of technology means that existing online learning systems continually fall short of the full potential of what can be achieved in an online learning space. We wanted to change that, leading to Aduro being named as the best new Learning Management System (LMS) of 2013/14.

2. WHAT & HOW

The purpose of this innovation is to…

…make learning and training better. The Aduro LMS was developed with the idea that you shouldn’t have to learn how to learn, with a focus on innovation and the user experience at its core.

It does this by…

…always innovating and leading the pack. When launched, Aduro LMS was one of the only systems made for mobile devices. This is now standard practice throughout the market.

With an understanding that innovation is the key to success of any product, In 2014, Aduro was enhanced through the redevelopment of its core on GO1’s award winning GoCatalyze data management platform.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

There is no other LMS like Aduro. Though Aduro’s feature-sets meet or exceed any of those offered by its competitors, it is Aduro’s data management features that provide it a unique, innovative and powerful advantage over its competitors.

Providing a means to easily report, manipulate and understand data through an intuitive UI, Aduro provides trainers and students an unmatched solution.

Its various benefits to the customer/end-user include…

  1. Intuitive student and administrator user interface making both learning and teaching easier, optimising training and encouraging student uptake
  2. Powerful data management,allowing student user data to be more easily recorded, reported and leveraged
  3. Software as a service benefits

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…utilising multiple systems at high cost. Learning was provided through a learning management system, student management and payments provided through student management systems and data management and surveys provided through business process management or web form systems such as Survey Monkey. No current system provides a system which brings all these features together, let alone at a low price point.

Its predecessors/competitors include…

…over 600 learning management systems world wide including Moodle, Canvas, Totora, Blackboard and Litmos, of which Aduro was recognised as one of the best in the world and the best in the Australia and Asia-Pacific.

5. TARGET MARKET

It is made for…

According to a 2014 report by Docebo, elearning world wide is expected to grow to $51.5 billion by 2016 with an estimated $6 billion of venture capital invested into the industry over the past five years.

More specifically within Australia, Aduro’s target markets are made up of content consumers (government, corporate training i.e. HR, OH&S) and content creators (training organisations, educational institutions) with each vertical having a specifically targeted go to market strategy.

Within Australia, Aduro’s target market is estimated at over 100,000 businesses,organisations and institutions with over 7 million potential users across business, not for profit and educational domains.

It is available for sale through…

Aduro is provided as a Software-as-a Service (SaaS) offering. As a cloud based SaaS system, Aduro is provided as both a self-service product allowing the customer to use the system “out of the box” as well as through customised implementations.

Our marketing strategy is to…

We plan to drive down the cost of online learning. Where competitors aim to drive up their costs or yield per student, the Aduro team believes in the benefits of network effects.

By increasing the value provided by the product to the user and decreasing the associated cost for users, Aduro aims to break down barriers to providing online learning.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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