I mean, really?
Did this ad for Microsoft’s Cortana just make a size-joke about another virtual assistant?
I know the stakes are high in the digital game but really, a comment that is essentially a paraphrase of ‘everyone gets bigger this time of year’ seems to be the stinger at the end.
What’s next? Is Cortana going to run around telling people to deliberately ignore Siri, exclude her and, generally act like a bully?
Who wins this round? Apple or Microsoft?
Siri vs Cortana: Bigger