Home SMART 100 2015 Mawer Consulting – Accounting Services Redefined

Mawer Consulting – Accounting Services Redefined [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I was traveling in America and I thought, “There has to be a better way to service clients’ business advice and accounting needs”. So I viewed the issue from the perspective of the clients and asked myself: What do I want from my business advisor? Clients want the same accountant each year, want to work with a boutique firm (so they know they have a name and a face, and not just a number. E.g. Ever called Telstra?!?), want proactive personalised advice, and want a fixed fee to provide certainty and peace of mind. From there Mawer Consulting was born.

2. WHAT & HOW

The purpose of this innovation is to…
 
.. focus more on the clients than ever before. True, dedicated, proactive, personalised service where we get to know everything about each client and their business. 
 
The model also provides certainty for clients’ cash-flow with a fixed fee retainer mode. 
 

It does this by…

…developing practical, customer-focused, strategic solutions developed in partnership with our clients to increase their profitability and help them to realise their maximum potential. 

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…previous accountants were proactive, waiting for information to be sent in, only to find out that the information they were given could be nearly 2 years old! Mawer Consulting works proactively with its clients throughout the year. Simply put, good accountants record the past. Great accountants influence the future! We make a positive impact on our clients businesses and lives.

Its various benefits to the customer/end-user include…

…peace of mind knowing that their accountant understands and cares for their business, fixed fee, personalised service and working with the same accountant year in/year out (very important).

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…burying their heads in the sand (i.e. the problem was unsolved). 

Its predecessors/competitors include…

…a few different firms, but these are mainly bigger firms where the personalised level of service is never able to be achieved due to high staff turnover.

5. TARGET MARKET

It is made for…

…business owners, entrepreneurs and high net worth individuals who want proactive, personalised advice to assist in their journey to be the best; whether it is taxation advice, structuring advice, business setup advice or business coaching services.

It is available for sale through…

…contacting Mawer Consulting though phone / email / LinkedIn / Twitter / YouTube (how many accountants have YouTube pages right!?!)

Watch the sample video here. 

Our marketing strategy is to…

…make our clients happy and let them know that we are a growing firm. Happy clients will always refer other like-minded clients.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

 
 

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