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1. THE BEGINNING
This innovation came to life when…
I broke an ankle after a bad fall about five years ago. The pain was excruciating.
At that time it was extremely difficult to get information on where to find and who were the most appropriate pain specialists. I had no idea what products were the most suitable to relieve my pain – or where those products were available. I did not know where to find equipment that would provide comfort and mobility during my rehabilitation.
I needed a ‘one-stop pain shop’ and there was nothing out there.
2. WHAT & HOW
The purpose of this innovation is to…
Provide chronic pain sufferers with an online pain management resource centre where they can easily find practitioners, suppliers and products and gain useful information about their medical condition.
It does this by…
Providing pain sufferers with Australia’s first directory for pain management. Visitors can find practitioners, suppliers and pain relief products. We also provide comprehensive information so that pain sufferers can learn more about their condition, what causes it, and common ways to treat it.
There is also a comprehensive news & features section and a free monthly e-newsletter.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
While there are many medical sites (mainly registered associations) available, there are no sites where visitors can obtain specific information about practitioners, products and suppliers for ALL types of pain.
The benefits to the customer/end-user include…
A service that not only helps pain sufferers to find the best treatment, but also helps to promote those involved in the industry including pain specialists, health professionals and suppliers of pain relief products.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Having to search through a myriad of websites to find a suitable practitioner or product to relieve pain. And trying to find relevant information was a major challenge.
Its predecessors/competitors include…
A sprinkling of overseas medical websites, but there is nothing comparable in Australia.
5. TARGET MARKET
This innovation is made for…
The 3.25 million Australians that currently suffer from chronic pain, ranging from teens to seniors. It is caters for pain specialists (both conventional and alternative practitioners), and manufacturers, distributors and suppliers of pain relief products.
6. DISTRIBUTION STRATEGY
It is available for sale through…
The following website: www.aboutpain.com.au.
Our marketing strategy is to…
Promote the site through all the major search engines, social media outlets including Facebook, Twitter and LinkedIn.
Also, through an extensive marketing and PR campaign targeting healthcare professionals, pharmaceutical companies and other medical suppliers.
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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.