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A company by any other name would smell just as sweet. No, scrap that, it would smell odd. [VIDEO]

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Yes, I went all Shakespearean on the headline. I blame all the publicity about finding King Richard III in a Council car park in Leicester.

But, there is nothing Shakespearean about this video from Vooza. Well, nothing other than both Shakespeare and Vooza have an innate ability to tell a cracking good story that’s highly relevant for their times.

So, you’re starting a new business and are having trouble thinking of a good name? You know, one that will resonate with your customers and become a truly great, iconic brand.

How do you find such a brilliant name? Two simple words: drunken scrabble.

How did Vooza get its name?