Anthill is generally an erudite and affable community of entrepreneurs and business builders. However, there’s something about the subject of company logos — the sourcing and intrinsic value of them — that fires the passions in a good chunk of our readers (see 5 reasons I hate logos and Is your logo a no-go?).

Graphic designers defending their patch, branding evangelists honing their pitch, the crowdsourcing digerati delivering the good message from the mountain top, and a mixture of curious, apathetic and bewildered bootstrapping entrepreneurs all tuning in and out.

Australian-based online crowdsourcing design service 99designs today launched a new logo store. The concept is pretty simple — you chose a template from the gallery of 4,500+ templates and 99designs’ designers swap in your organisation’s name and deliver you customised high resolution and web-ready versions within 24 hours, for $99.

This isn’t going to please the ‘your logo is the window to your soul’ crowd, nor fine arts students presumably, but it is yet another option out there in the marketplace for companies seeking a badge on a budget in a hurry. Potential customers will vote with their wallets.